The Lund Letter

This Week in The Lund Letter:   >   News for younger demos >   Learning from stand-up comedy >   The power of podcasting >   Back-To-School time is here again >   And the latest media trends Lund News Room: Attracting A Younger News Audience With Music 37% of US adults often get news on local TV stations; it’s 26% for...

This Week in The Lund Letter:   >   The most enticing benchmark >   Engaging listeners for longer TSL >   AM/FM tops in Audio still >   And the latest media trends Lund Management Memo: Developing Serial Content Your personalities, especially those in the morning, should develop “serial content” to increase TSL and tune-in occasions.  TV does this...

This Week in The Lund Letter:   >   Repeating your best benchmarks >   Grab attention fast >   And the latest media trends Lund Programming Clinic: Morning Show Replays Music programmers understand the value in building ratings by frequently playing the listener’s favorite songs, so we play the hits!  The same is true with the...

This Week in The Lund Letter:   >   News that interests your listeners >   Checklist for show prep >   Smart speakers for cars >   And the latest media trends Lund Programming Clinic: Morning News Relevancy Times are changing.  People get their news from a multitude of areas.  Years ago the news sources were limited to the...

This Week in The Lund Letter:   >   Making contests fun >   The most important part of the story >   Talent development >   And the latest media trends Lund Programming Clinic: Free Tickets! Air talents give away free “stuff” every day.  It’s common practice in radio.   Most of the time, they are “value added” prizes from...

This Week in The Lund Letter:   >   Perfecting your music >   Talk show rules >   Surging out of home TV viewing Lund Programming Clinic: Music Scheduling Perfection Categories, Clocks and Rules make up the music software’s architecture.  You divide your music into categories (currents, recurrents and gold). You create a clock where the...

This Week in The Lund Letter:   >   News-Talk Underachieves on Cable TV vs Radio >   Improving Station Imaging >   NFL Ratings Take A Knee Lund Management Memo: News-Talk on Radio vs. TV America’s second most popular radio format behind Country music is News-Talk.  It has six times the audience of the three Cable...

This Week in The Lund Letter:   >   Morning show “experts” >   Covering breaking news >   On-air marketing builds TSL >   Radio’s reach and other trends  Lund Programming Clinic: Mission Possible – A Great Morning Show With the new Tom Cruise Mission Impossible movie arriving in July, the concept of the Impossible Mission Force comes to...

This Week in The Lund Letter:   >   Make mornings exciting again >   Play the hits >   The boom in digital marketing >   And the latest media trends  Lund Management Memo: Grow Morning Ratings While AM Drive is radio’s most listened-to daypart in diary markets, middays and afternoons beat mornings in PPM markets.  Why has morning...

This Week in The Lund Letter:  >   Turning listeners into brand ambassadors >   What do listeners really want? >   And the latest media trends Lund Management Memo: And The Winner Is… Familiar scenario: Your morning team comes to you asking for more prizes to execute their on-air...

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