The Lund Letter

This Week in The Lund Letter:   >   Sexy promos >   Debug your music clocks >   Fall ratings countdown >   And the latest media trends Lund Management Alert: Making Your Promos More Effective  The All-Access job ads often say, “No liner card readers.”  So what’s an air talent to do?  Merely reading the promo verbatim is...

This Week in The Lund Letter:   >   Programming for Market Managers >   Music software tune-up >   Radio’s top mainstream formats >   And the latest media trends Lund Management Alert: What Every General Manager Should Know About Programming  Congratulations! You have just been appointed Market Manager for a cluster of radio stations.  You have experienced program...

This Week in The Lund Letter:   >   Format clock architecture >   Social media preferences of teens >   And the latest media trends Lund Programming Clinic: Building The Perfect Music Clock  Like a baseball manager drawing their line-up card, or a restaurant owner planning their menu, creating format clocks for your radio station requires...

This Week in The Lund Letter:   >   Talent coaching >   Choose your news >   Reaching Generation Z >   And the latest media trends Lund Management Alert: Coaching for Improved Performance  To many air talents, a meeting with the program director to go over their airwork is as dreaded as a root canal.  This is pure...

This Week in The Lund Letter:   >   News for younger demos >   Learning from stand-up comedy >   The power of podcasting >   Back-To-School time is here again >   And the latest media trends Lund News Room: Attracting A Younger News Audience With Music 37% of US adults often get news on local TV stations; it’s 26% for...

This Week in The Lund Letter:   >   The most enticing benchmark >   Engaging listeners for longer TSL >   AM/FM tops in Audio still >   And the latest media trends Lund Management Memo: Developing Serial Content Your personalities, especially those in the morning, should develop “serial content” to increase TSL and tune-in occasions.  TV does this...

This Week in The Lund Letter:   >   Repeating your best benchmarks >   Grab attention fast >   And the latest media trends Lund Programming Clinic: Morning Show Replays Music programmers understand the value in building ratings by frequently playing the listener’s favorite songs, so we play the hits!  The same is true with the...

This Week in The Lund Letter:   >   News that interests your listeners >   Checklist for show prep >   Smart speakers for cars >   And the latest media trends Lund Programming Clinic: Morning News Relevancy Times are changing.  People get their news from a multitude of areas.  Years ago the news sources were limited to the...

This Week in The Lund Letter:   >   Making contests fun >   The most important part of the story >   Talent development >   And the latest media trends Lund Programming Clinic: Free Tickets! Air talents give away free “stuff” every day.  It’s common practice in radio.   Most of the time, they are “value added” prizes from...

This Week in The Lund Letter:   >   Perfecting your music >   Talk show rules >   Surging out of home TV viewing Lund Programming Clinic: Music Scheduling Perfection Categories, Clocks and Rules make up the music software’s architecture.  You divide your music into categories (currents, recurrents and gold). You create a clock where the...

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