The Lund Letter

This Week in The Lund Letter:   >   Easiest path to more audience >   Tactics for winning at work >   Morning show magic >   Short commercials and the latest media trends Lund Management Memo: You Have 10 Minutes!  That is how long the average radio listener listens to a station.  After ten minutes, they may tune...

This Week in The Lund Letter:   >   Top formats for listening at work >   Executing Morning Show Benchmarks >   Make Your Website a Marketing Weapon >   America’s most trusted news source and the latest media trends Lund Programming Clinic: Listening At Work  The longest ratings daypart is neither the midday nor evening daypart, but the...

This Week in The Lund Letter:   >   Entice listeners to keep listening >   Find the deeper story >   And the latest media trends Lund Programming Clinic: The Art of the Tease  What are the top two ways to increase audience and ratings? 1.   Get listeners to listen longer; and...

This Week in The Lund Letter:   >   Turn commercial stopsets into “startsets” >   Imaging tips from programmers >   The fall TV season kicks off >   And the latest media trends Lund Programming: Turn Your Commercial Stopset Into A “Startset”  Programmers know “an hour has 60 minutes, program every minute of it.”  While many programmers focus...

This Week in The Lund Letter:   >   Set your imaging goals >   Get into content fast >   Rethink network news >   And the latest media trends Lund Management Alert: Creating An Imaging Plan  Last week you read about the human connection of laughter and the importance of fun and funny imaging.  In addition to humor,...

This Week in The Lund Letter:   >   Nothing reaches listeners quite like humor >   Update your station’s message >   News-Talk’s huge attraction >   And the latest media trends Lund Management Alert: Add Humor To Your Imaging  You have likely watched the battle of the auto insurance company commercials between Geico and Progressive on television and...

This Week in The Lund Letter:   >   Take care of your core >   Tease and Please >   And the latest media trends Lund Management Alert: Building Audience  The fall rating sweep begins in 8 days.  While programmers are immersed in budgeting for your marketing plan (billboards, television, social media, direct mail, etc.), don’t...

This Week in The Lund Letter:   >   Repetition, repetition, repetition >   Stretching your music library >   Selling the station name often >   And the latest media trends Lund Management Alert: Radio Myth – Repetition Is Bad  Fox News Channel has led cable news as the #1 network for over 50 months, but last week MSNBC...

This Week in The Lund Letter:   >   Terrestrial and Digital Media Today >   Building TSL and setting listening appointments >   Better music scheduling rules >   And the latest media trends Lund Management Alert: Changing Consumer Media Habits  Radio and TV stations have many challenges in the digital universe since there are many media options available...

This Week in The Lund Letter:   >   Sexy promos >   Debug your music clocks >   Fall ratings countdown >   And the latest media trends Lund Management Alert: Making Your Promos More Effective  The All-Access job ads often say, “No liner card readers.”  So what’s an air talent to do?  Merely reading the promo verbatim is...

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