This Week in The Lund Letter: > Perfecting your music > Talk show rules > Surging out of home TV viewing Lund Programming Clinic: Music Scheduling Perfection Categories, Clocks and Rules make up the music software’s architecture. You divide your music into categories (currents, recurrents and gold). You create a clock where the...
This Week in The Lund Letter: > News-Talk Underachieves on Cable TV vs Radio > Improving Station Imaging > NFL Ratings Take A Knee Lund Management Memo: News-Talk on Radio vs. TV America’s second most popular radio format behind Country music is News-Talk. It has six times the audience of the three Cable...
This Week in The Lund Letter: > Morning show “experts” > Covering breaking news > On-air marketing builds TSL > Radio’s reach and other trends Lund Programming Clinic: Mission Possible – A Great Morning Show With the new Tom Cruise Mission Impossible movie arriving in July, the concept of the Impossible Mission Force comes to...
This Week in The Lund Letter: > Make mornings exciting again > Play the hits > The boom in digital marketing > And the latest media trends Lund Management Memo: Grow Morning Ratings While AM Drive is radio’s most listened-to daypart in diary markets, middays and afternoons beat mornings in PPM markets. Why has morning...
This Week in The Lund Letter: > Turning listeners into brand ambassadors > What do listeners really want? > And the latest media trends Lund Management Memo: And The Winner Is… Familiar scenario: Your morning team comes to you asking for more prizes to execute their on-air...
This Week in The Lund Letter: > The power of favorites > Drive time is radio time > Radio’s favorite morning show benchmark > And the latest media trends Lund Programming Clinic: AC Grows Among Millennials On a weekly basis, 93% of all adults tune in to radio, the...