The 3 M's are essential to winning the radio battle: 1. Music – Have a tight list of well research music 2. Mornings – Have the best morning show in the market 3. Marketing – Market externally to get new cume, and market internally to extend TSL You need...
Take the Lund "Talent Relatability" Quiz: You’re on the air and no one is more community-focused than you. Your listeners think you’ve lived in the market all your life. Thus, you are totally aware of your hometown and sound like it on the air. The...
A radio station website today is like being listed in the phone book years ago. When they need to know something, more people are likely to go to a website before going to the phone book, a dictionary, or some other printed source. 90% of...