12 Nov The 3 M’s
The 3 M’s are essential to winning the radio battle:
1. Music – Have a tight list of well research music
2. Mornings – Have the best morning show in the market
3. Marketing – Market externally to get new cume, and market internally to extend TSL
You need to win one of the 3 M’s to have a hope. Two ticks and you’re likely a pretty good station. Win all three and you are THE market leader.