Insights, New & Timely
Playlist Obesity When we review a station’s music library, we often find the same problem: too many titles. Many libraries aren’t just big, they’re grossly overweight! It looks impressive in the music software, and it may justify your “great variety”...
New & Timely
Make more money in 2026! Review these 32 sales promotion events. New Year’s Day, 1/1MLK Day, 1/19Grammy Awards, 2/1Groundhog Day, 2/2Super Bowl, 2/8Lincoln’s Birthday, 2/12Valentine’s Day, 2/14President’s Day, 2/16 (three-day weekend)Chinese New Year (Year of the...
New & Timely
Sports Talk radio is very different from music radio, yet it shares many skills, structures, and strategies. If you program one or both of these formats, consider these similarities: Strategic Content Rotation. Both rely on the hottest hits. Sports talk replays hot...
New & Timely
How do you attract more listeners and keep them engaged? Here is a winning framework for branding, relevance, and audience growth in today’s competitive radio landscape. Implement these six sizzling tactics to stay dynamic, engaged, and innovative. Stations deepen...
New & Timely
The #1 Internal Marketing tactic is Promoting Ahead. That was a key walk-away from John Lund’s NAB session on Talent Coaching. How about your show and station? Once you have all those people tuning in, how do you keep them? Great programming is the best start. But...
New & Timely
Teasing and promoting ahead aren’t just “nice to haves” …they’re the science of survival in today’s distracted world. Tease before every stopset. Promote the benefit, not the break. Make every tease a mini-ad for your show. Keep one eye on the next big moment, and...
