Sharpen Your Strategy
How do you attract more listeners and keep them engaged? Here is a winning framework for branding, relevance, and audience growth in today’s competitive radio landscape. Implement these six sizzling tactics to stay dynamic, engaged, and innovative. Stations deepen...
How to Grow Your Audience for No Expense
The #1 Internal Marketing tactic is Promoting Ahead. That was a key walk-away from John Lund’s NAB session on Talent Coaching. How about your show and station? Once you have all those people tuning in, how do you keep them? Great programming is the best start. But...
Master the Art of the Tease
Teasing and promoting ahead aren’t just “nice to haves” …they’re the science of survival in today’s distracted world. Tease before every stopset. Promote the benefit, not the break. Make every tease a mini-ad for your show. Keep one eye on the next big moment, and...
Energize Your Talent
…and Transform Every Performance How do you turn great talent into superstars across every media platform? At the recent NAB Convention, media strategist John Lund delivered a dynamic session packed with real-world strategies that help talented professionals...
Goldfish Are Beating You at Attention
Here is how to fight back. What do your listeners have in common with goldfish? More than you think — and it could cost you ratings. Scientists say the average goldfish has a 9-second attention span. Bad news: humans are clocking in at just 8 seconds. And when you...
