Grow Your Audience This Fall! Increase time spent listening by playing the best-researched music. A comprehensive music playlist review and software tune-up by Lund Media Group will ensure you are playing the right songs for your target audience. Managing your music is vital to your station’s success,...
We have conducted research for and consulted many client stations and groups including large and small firms like: Sinclair Broadcasting, Evans Broadcast Company, Fabmar Communications LTD (Canada), Zimmer Radio, Centennial Broadcasting, Curtis Media Group, Mountain Broadcasting, American Forces Radio and TV (U.S. Defense Dept.), Northern...
This is designed for stations surveyed by Nielsen diary, PPM or Eastlan. What can you do to improve your audience ratings? If you play music, tighten your playlist. Music is the #1 reason you have listeners. Make them happy. Play the hits; remove the stiffs....
Are you on track to grow your audience? Lund Media offers a complete programming analysis and tune-up – the Strategic Programming Evaluation. We examine all aspects of your station and offer concrete ways to improve the programming. We monitor and review on-air programming with aircheck reviews...
These are the ten most popular radio contests: 1. Secret Sound 2. Name Game 3. Say It and Win 4. The Dollar Bill Game 5. Cash Call 6. Song of the Day 7. Secret Song Scramble 8. 9-2-5 9. Hi-Lo 10. The Birthday Game Lund Media offers a number of proven contest and promotion ideas to...
Familiar scenario: Your morning team comes to you asking for more prizes to execute their on-air contests and games. They say it’s the only way to generate callers to participate on air. This type of reasoning is common among today’s morning shows. What’s another option –...
Radio is THE audio medium. Understandably, the first thing we broadcasters think about is how we sound yet our external marketing is almost all visual. Nowhere is this visual presence more powerful than on social media. When listeners follow your station on Facebook, what are...
The lead-off hitter in baseball is critical to the success of the team. In fact, the lead-off hitter in every inning is critical. Likewise, in track and field and swimming relays, the lead athlete’s performance is crucial. For journalists, the “lead story” is vital in...
Hundreds of Lund Letter readers participated in our music scheduling survey, including readers from the US, Canada, and some overseas. The results show the task of selecting music is challenging – and all stations are looking for improvement in this important task. We thank our...
Your home or office radio is being replaced by Amazon’s Echo devices with their Alexa app, and it may be a more convenient way to hear radio. Their use for home entertainment is growing rapidly, and you’ll want your radio station represented there. You may...