02 Sep Wednesday, August 28, 2019
This Week in The Lund Letter:
> Become hot and exciting this fall
> Mornings focus on “you” not “me”
> Monitor your competition
> Radio’s most popular morning benchmark
> Back to school shopping is only half-over… plus other Trends
Lund Fall Strategy: Refresh Your Brand, Part IV
Successful stations remain connected to their core audience yet strive to sound special and exciting to entice new cume. With the fall rating sweep upcoming, consider these ways to energize your station:
> What will make your station hot, new, or exciting – beyond the music? Consider a new contest or promotion, a new syndicated feature or show, or a special guest on the morning show.
> Prepare to embrace topicality in your imaging, like saluting a core artist who may have passed or congratulating a local team on a win. Create special imaging for local events like festivals. For the fall, have special imaging for Halloween, Thanksgiving and Christmas.
> If you are repeating a successful contest this fall, ask yourself, “what else?” What twist can you add? Brainstorm ideas with your staff on ways to build on your success.
> Review your social media assets and pages to better connect with your fans and friends. Listening to what they’re saying and respond quickly.
> Consider focus groups to talk with listeners about your station and improvements they suggest. Lund Media Research utilizes expert moderators to conduct focus groups with your listeners.
> Utilize external marketing for your brand to reintroduce your station to new listeners. Consider partnerships in the media community where you can conduct a joint promotion.
What have you done to refresh and energize your brand? Email your success stories to John Lund. Sounding special is essential for cume and ratings growth. We’ll have more ideas for you next week as the start of the fall sweep gets closer.