This Week in The Lund Letter: > Help listeners set appointments > Are the fish biting? > The best strategies to expand TSL > Radio rules the road and the latest media trends Lund Programming Clinic: Appointment Listening The audience you have is the audience you grow. Focus on growing more listening from your present...
This Week in The Lund Letter: > Why the AC format is growing > How eyes and ears get their news > Listeners want payoffs and portability > Increasing ad budgets in 2019 and the latest media trends Lund Management Memo: Adult Contemporary Looking Very Healthy Adult Contemporary is growing in popularity after several years...
This Week in The Lund Letter: > No more, “That song always plays at this time!” > Start the year fresh-sounding > Gaining tune-in and expanding TSL > Radio’s great ROI and the latest media trends Lund Management Memo: Fixing Same Song Same Time Every Day Groundhog Day is February 2. In the classic comedy...
This Week in The Lund Letter: > Balance your morning clock> Announcer clichés and crutches> Voice inflection> Top news sources and the latest media trendsToday’s issue is our last for 2018. Our next issue will be published on January 9, 2019. We wish our more than 10,000 readers of the Lund...
This Week in The Lund Letter: > Connecting one 2 one > America’s top formats > A rosy holiday outlook and the latest media trends Lund Programming Clinic: Announcer Clichés Speak to one listener at a time; thus, speak to the listener as if you are having a conversation with a friend, a...
This Week in The Lund Letter: > Vitamin “C” for mornings > Doing Christmas music right > Christmas music stunt > Regional holiday habits and the latest media trends Lund Programming Clinic: The Six C’s to Stronger Mornings Mornings are special. Building an audience that stays through the show and comes back every day is...
This Week in The Lund Letter: > Don’t just go with it, create it > When not to tease > Holiday spending and the latest media trends Lund Programming Clinic: Programming “Flow” Successful radio stations project a forward, posi¬tive motion that expands TSL. The station flows with continuous momentum even when there is...
This Week in The Lund Letter: > Don’t be a turkey; perfect your holiday music > When to rebel against your music scheduling rules > Better morning prep > The wealth of Baby Boomers and the latest media trends Happy Thanksgiving - 50% Off Black Friday Sale Buy 7 of Lund Media’s most popular guides...
This Week in The Lund Letter: > What’s trending with listeners > Storytelling > Weather forecasts > Ratings in your car and the latest media trends Lund Management Memo: Listen To Your Audience In the aftermath of the election this past week, winning candidates credited canvassing their constituents and addressing the issues they are concerned...
This Week in The Lund Letter: > Grab attention with great storytelling > Are you airing the right content? > Don’t bore listeners; make imaging sparkle > Spotify shows huge growth and the latest media trends Lund Programming Clinic: Use Storytelling To Enhance Your Stopsets At the Indiana Broadcasters convention last week (where I was...