The Lund Letter

  This Week in The Lund Letter:   >   Radio, the original social media >   Reinventing radio through digital >   Music scheduling errors >   Getting more listeners >   Instagram stronger than print…plus other Trends The State Of Radio: More Alive Than Ever… Media knuckleheads, hysterics, and hustlers love to produce junk pieces about the “death” of this and the...

This Week in The Lund Letter:   >   Proven basics for better ratings >   The master music scheduling manual >   Non-traditional marketing gets new listeners >   Saviors of the mall, digital selling and other Trends Lund Basics: 5 Ways to Soup Up Ratings This is designed for stations surveyed by Nielsen diary, PPM or Eastlan.  Here...

This Week in The Lund Letter:   >   Better music scheduling >   Radio’s “store locator” >   Lund Laws of Programming (part 1) >   Radio is the #1 listening source and other Trends Lund Programming Clinic: Music Scheduling is High Tech/High Touch Maximize your music programming. Listeners who love your music guarantee longer listening spans and higher...

This Week in The Lund Letter:   >   Digital is a big tool in radio’s tool box >   Concentrate, innovate, compete >   The gamers are taking over >   Top trusted companies Lund Digital: Radio Programming Enhanced by New Media What are the digital advantages to your programming?  These ten ways help build new audience: 1.   You now think...

This Week in The Lund Letter:  >   4 shows in 4 hours >   3 ways to boost ratings >   2 shoes promotion >   1 digital trend: smart speakers Lund Basics: Smart Show Prep Virtually all radio stations depend on a big morning show to set the pace for listening all...

This Week in The Lund Letter:   >   Find show prep that matters >   The best branding advice >   The importance of a tight focus >   Talk to the ad and other media trends Lund Basics: Smart Show Prep Whether you are an actor memorizing a script, an athlete practicing before a game or a politician...

This Week in The Lund Letter:   >   Turning trivia into teases >   Fajitas marketing sizzle >   Capitalize on HBO’s #1 show >   Amazon Music’s #1 and other media trends Lund Programming Clinic: The Art of the Tease The two driving forces in generating higher ratings is increasing cume and building time spent listening.  An air...

  This Week in The Lund Letter:   >   Tomorrow is the big day! >   Efficient marketing of your station >   The science of music scheduling >   The news desert and other media trends D-Day is Upon Us! Tomorrow is March 28, the first day of the Nielsen spring diary ratings sweep.  It is also the first...

This Week in The Lund Letter:   >   Use scheduling to increase listening regularity >   You’ve got your promotion budget – now what? >   Screening sales promotions for effectiveness >   Advertising versus cost and other media trends Lund Programming Clinic:  Build Listener Regularity Radio regularity has nothing to do with Metamucil.  Rather, it’s all about TSL. ...

This Week in The Lund Letter:   >   The essentials for ratings >   What Dr. Pepper has to do with listening occasions >   Tempo and your music scheduling >   The death of newspapers and other media trends Lund Programming Clinic 2019: Your Ratings Tool Kit Generating good ratings – whether metered, diary, telephone or Internet –...

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