This Week in The Lund Letter: > Radio, the original social media > Reinventing radio through digital > Music scheduling errors > Getting more listeners > Instagram stronger than print…plus other Trends The State Of Radio: More Alive Than Ever… Media knuckleheads, hysterics, and hustlers love to produce junk pieces about the “death” of this and the...
This Week in The Lund Letter: > Proven basics for better ratings > The master music scheduling manual > Non-traditional marketing gets new listeners > Saviors of the mall, digital selling and other Trends Lund Basics: 5 Ways to Soup Up Ratings This is designed for stations surveyed by Nielsen diary, PPM or Eastlan. Here...
This Week in The Lund Letter: > Better music scheduling > Radio’s “store locator” > Lund Laws of Programming (part 1) > Radio is the #1 listening source and other Trends Lund Programming Clinic: Music Scheduling is High Tech/High Touch Maximize your music programming. Listeners who love your music guarantee longer listening spans and higher...
This Week in The Lund Letter: > Digital is a big tool in radio’s tool box > Concentrate, innovate, compete > The gamers are taking over > Top trusted companies Lund Digital: Radio Programming Enhanced by New Media What are the digital advantages to your programming? These ten ways help build new audience: 1. You now think...
This Week in The Lund Letter: > 4 shows in 4 hours > 3 ways to boost ratings > 2 shoes promotion > 1 digital trend: smart speakers Lund Basics: Smart Show Prep Virtually all radio stations depend on a big morning show to set the pace for listening all...
This Week in The Lund Letter: > Find show prep that matters > The best branding advice > The importance of a tight focus > Talk to the ad and other media trends Lund Basics: Smart Show Prep Whether you are an actor memorizing a script, an athlete practicing before a game or a politician...
This Week in The Lund Letter: > Turning trivia into teases > Fajitas marketing sizzle > Capitalize on HBO’s #1 show > Amazon Music’s #1 and other media trends Lund Programming Clinic: The Art of the Tease The two driving forces in generating higher ratings is increasing cume and building time spent listening. An air...
This Week in The Lund Letter: > Tomorrow is the big day! > Efficient marketing of your station > The science of music scheduling > The news desert and other media trends D-Day is Upon Us! Tomorrow is March 28, the first day of the Nielsen spring diary ratings sweep. It is also the first...
This Week in The Lund Letter: > Use scheduling to increase listening regularity > You’ve got your promotion budget – now what? > Screening sales promotions for effectiveness > Advertising versus cost and other media trends Lund Programming Clinic: Build Listener Regularity Radio regularity has nothing to do with Metamucil. Rather, it’s all about TSL. ...
This Week in The Lund Letter: > The essentials for ratings > What Dr. Pepper has to do with listening occasions > Tempo and your music scheduling > The death of newspapers and other media trends Lund Programming Clinic 2019: Your Ratings Tool Kit Generating good ratings – whether metered, diary, telephone or Internet –...