05 Jul Wednesday, June 23, 2021
Click here to read this week’s issue of the Lund Letter....
Click here to read this week’s issue of the Lund Letter....
This Week in The Lund Letter: > Tomorrow is the big day! > Efficient marketing of your station > The science of music scheduling > The news desert and other media trends D-Day is Upon Us! Tomorrow is March 28, the first day of the Nielsen spring diary ratings sweep. It is also the first...
This Week in The Lund Letter: > Use scheduling to increase listening regularity > You’ve got your promotion budget – now what? > Screening sales promotions for effectiveness > Advertising versus cost and other media trends Lund Programming Clinic: Build Listener Regularity Radio regularity has nothing to do with Metamucil. Rather, it’s all about TSL. ...
This Week in The Lund Letter: > The essentials for ratings > What Dr. Pepper has to do with listening occasions > Tempo and your music scheduling > The death of newspapers and other media trends Lund Programming Clinic 2019: Your Ratings Tool Kit Generating good ratings – whether metered, diary, telephone or Internet –...
This Week in The Lund Letter: > Can listeners tell you are local? > How to SELL not SAY your station name > Hearing news on smart speakers and other media trends Lund Management Memo: The Opportunity of Localization Local content – it’s what differentiates a great station from others who program syndicated...
This Week in The Lund Letter: > Choose news stories carefully > “Hey, great job!” > More listening occasions and targeting your P1s > Eye Tracking TV commercials and the latest media trends Lund News Room: Radio News Story Selection and Sequence Matter In today’s world of social media, many members of your audience derive their...
This Week in The Lund Letter: > Is your imaging on track? > Ratings 2019 > What’s in it for the listeners? Tell them! > An 800 lb. gorilla named Amazon and the latest media trends Lund Management Memo: How’s Your Imaging Plan? You have a station voice, you have a positioning statement, you identify your...
This Week in The Lund Letter: > Radio dominates audio – let’s keep it that way > Packeting in your music software > Are you prepared for the spring ratings sweep? > The strength of the New York Times and the latest media trends Lund Programming Clinic: Keeping Radio On Top People ask us…So what does...
his Week in The Lund Letter: > Play by play to start the day > How to be #1 by Coach Lombardi > Improving ratings and the Big Event > Programming to Generation Z and the latest media trends Lund Morning Show Master Class: How Play By Play Sports Applies Sunday night’s Super Bowl was...
This Week in The Lund Letter: > Increase brand loyalty with consistency > Does your branding make the grade? > The best imaging tips > Facebook to monopolize messaging and the latest media trends Lund Management Memo: Building Your Brand - Categories & Clocks Brand loyalty is achieved by securing your listeners’ trust in your...