The Lund Letter

  This Week in The Lund Letter:   >   Rules governing music… and a new idea for Power Currents >   Over-prep and avoid clutter >   Promote your promotions appropriately >   Radio and TV revenue up…plus other Trends Lund Programming Clinic: Rules of Great Programming What do the top stations have in common?  Regardless of format, they are...

This Week in The Lund Letter:   >   Options – Fine-tune or change format? >   Show prep ideas from Scott Shannon >   Planning your fall promotion >   Radio’s Share of Ear…plus other Trends Lund Programming Clinic: Format Roulette History repeats itself… in life and in radio.  One can learn a lot about how a particular radio...

This Week in The Lund Letter:   >   “U” – the fulfillment factor for your listeners >   The nitty gritty of music scheduling >   Show Prep made easier >   A thinkin’ problem…plus other Trends Lund Programming Clinic: The "U" Factor What do listeners expect from your station?  Since about 20% of your total cume audience provides...

This Week in The Lund Letter:   >   Getting the best songs through the funnel >   Transcend the rank of DJ >   Getting more listening is part of the job >   News avoidance…plus other Trends Lund Music Scheduling: Fine Tune Your Rules Every week, The Lund Consultants review music software databases for stations.  When we first...

This Week in The Lund Letter:   >   Perfecting your music clock >   Connecting with listeners >   Developing your personalities >   Mobile internet use increases…plus other Trends Lund Programming Clinic: The Music Tune-up Music is the #1 reason people listen to FM music stations.  One place to improve your music is the actual clocks you assemble...

  This Week in The Lund Letter:   >   Defining your morning show options >   Perfect music scheduling >   Coaching your personalities >   Top smart speaker music formats…plus other Trends Lund Basics: Top Stations Have Defining Morning Shows, Part II Last week we mentioned that there are three ways to have a great morning show on your...

his Week in The Lund Letter:   >   Play the music listeners want >   Morning show strength >   The big prize image >   Queen Alexa…plus other Trends Lund Programming Clinic: Play The Hits! How many times have you heard this phrase from programmers?  When it was first coined, there was no music scheduling software like Selector,...

This Week in The Lund Letter:   >   News-Talk “Hits” >   Taking a stand >   Fascinating topics >   Tease and please >   The generation with the most buying power…plus other Trends Lund Programming Clinic: Play the “Hits” In News-Talk It’s what people want most from Talk Radio.  Local news; strong personalities; frequent weather that’s easy to find and...

This Week in The Lund Letter:   >   Forecasting radio’s future >   Hanging up gracefully >   Let listeners hear their favorite songs >   Radio news changes >   The importance of a familiar brand…plus other Trends The Future of Radio: Trends Of all media, radio will undergo the most dramatic change in the coming decade, and these changes will...

  This Week in The Lund Letter:   >   Radio, the original social media >   Reinventing radio through digital >   Music scheduling errors >   Getting more listeners >   Instagram stronger than print…plus other Trends The State Of Radio: More Alive Than Ever… Media knuckleheads, hysterics, and hustlers love to produce junk pieces about the “death” of this and the...

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