The Lund Letter

This Week in The Lund Letter:   >   Energizing your shows >   Attaining more listeners >   Conduct competitive morning show check >   Rock resuscitated… and other Trends >   Meet John Lund at GABCON Lund Fall Strategy: Refresh Your Brand, Part V Stations need ongoing shots of adrenaline to spike listenership and energize the sound.  Continued from last week,...

This Week in The Lund Letter:   >   Become hot and exciting this fall >   Mornings focus on “you” not “me” >   Monitor your competition >   Radio’s most popular morning benchmark >   Back to school shopping is only half-over… plus other Trends Lund Fall Strategy: Refresh Your Brand, Part IV Successful stations remain connected to their core audience...

This Week in The Lund Letter:   >   Simoniz your programming! >   Content, creativity and what else? >   Listen to your competitor >   Selling ads to car dealers… plus other Trends Lund Fall Strategy: Refresh Your Brand, Part III People brighten their house with a new coat of paint or they shampoo the rugs; they Simoniz...

This Week in The Lund Letter:   >   Spice up your sound this fall >   Over-prep and edit in the morning >   “Name That Noise” bolsters cume >   Politics a Turn-Off on social media? >   It’s not me, it’s we… plus other Trends Lund Fall Strategy: Refresh Your Brand, Part II Stations need an occasional shot of adrenaline...

This Week in The Lund Letter:   >   Enticing ways to change things up >   The Fox Rocks Flint >   Kickstart your programming with something special >   Make morning listening forced listening >   Digital vs. print again… plus other Trends Lund Fall Strategy: Refresh Your Brand Successful stations tweak the programming occasionally to remain connected to their core...

This Week in The Lund Letter:   >   Once music is perfect, get mornings in gear >   The ratings are out; now what? >   Meet listeners face to face >   A newspaper does streaming video… plus other Trends Lund Programming Clinic: Rules of Great Programming, Part III The top stations have these “rules” in common.  In...

This Week in The Lund Letter:   >   Radio is a survivor!! >   Music rules for audience growth >   How you, and your station, should sound >   Back to School spending forecast… plus other Trends Lund Report: Radio Keeps Swinging How many lives does radio have?  The end of radio has been predicted many times in...

  This Week in The Lund Letter:   >   Rules governing music… and a new idea for Power Currents >   Over-prep and avoid clutter >   Promote your promotions appropriately >   Radio and TV revenue up…plus other Trends Lund Programming Clinic: Rules of Great Programming What do the top stations have in common?  Regardless of format, they are...

This Week in The Lund Letter:   >   Options – Fine-tune or change format? >   Show prep ideas from Scott Shannon >   Planning your fall promotion >   Radio’s Share of Ear…plus other Trends Lund Programming Clinic: Format Roulette History repeats itself… in life and in radio.  One can learn a lot about how a particular radio...

This Week in The Lund Letter:   >   “U” – the fulfillment factor for your listeners >   The nitty gritty of music scheduling >   Show Prep made easier >   A thinkin’ problem…plus other Trends Lund Programming Clinic: The "U" Factor What do listeners expect from your station?  Since about 20% of your total cume audience provides...

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