This Week in The Lund Letter: > Defining your morning show options > Perfect music scheduling > Coaching your personalities > Top smart speaker music formats…plus other Trends Lund Basics: Top Stations Have Defining Morning Shows, Part II Last week we mentioned that there are three ways to have a great morning show on your...
his Week in The Lund Letter: > Play the music listeners want > Morning show strength > The big prize image > Queen Alexa…plus other Trends Lund Programming Clinic: Play The Hits! How many times have you heard this phrase from programmers? When it was first coined, there was no music scheduling software like Selector,...
This Week in The Lund Letter: > News-Talk “Hits” > Taking a stand > Fascinating topics > Tease and please > The generation with the most buying power…plus other Trends Lund Programming Clinic: Play the “Hits” In News-Talk It’s what people want most from Talk Radio. Local news; strong personalities; frequent weather that’s easy to find and...
This Week in The Lund Letter: > Forecasting radio’s future > Hanging up gracefully > Let listeners hear their favorite songs > Radio news changes > The importance of a familiar brand…plus other Trends The Future of Radio: Trends Of all media, radio will undergo the most dramatic change in the coming decade, and these changes will...
This Week in The Lund Letter: > Radio, the original social media > Reinventing radio through digital > Music scheduling errors > Getting more listeners > Instagram stronger than print…plus other Trends The State Of Radio: More Alive Than Ever… Media knuckleheads, hysterics, and hustlers love to produce junk pieces about the “death” of this and the...
This Week in The Lund Letter: > Proven basics for better ratings > The master music scheduling manual > Non-traditional marketing gets new listeners > Saviors of the mall, digital selling and other Trends Lund Basics: 5 Ways to Soup Up Ratings This is designed for stations surveyed by Nielsen diary, PPM or Eastlan. Here...
This Week in The Lund Letter: > Better music scheduling > Radio’s “store locator” > Lund Laws of Programming (part 1) > Radio is the #1 listening source and other Trends Lund Programming Clinic: Music Scheduling is High Tech/High Touch Maximize your music programming. Listeners who love your music guarantee longer listening spans and higher...
This Week in The Lund Letter: > Digital is a big tool in radio’s tool box > Concentrate, innovate, compete > The gamers are taking over > Top trusted companies Lund Digital: Radio Programming Enhanced by New Media What are the digital advantages to your programming? These ten ways help build new audience: 1. You now think...
This Week in The Lund Letter: > 4 shows in 4 hours > 3 ways to boost ratings > 2 shoes promotion > 1 digital trend: smart speakers Lund Basics: Smart Show Prep Virtually all radio stations depend on a big morning show to set the pace for listening all...
This Week in The Lund Letter: > Find show prep that matters > The best branding advice > The importance of a tight focus > Talk to the ad and other media trends Lund Basics: Smart Show Prep Whether you are an actor memorizing a script, an athlete practicing before a game or a politician...