03 Jun Wednesday, May 29, 2019
This Week in The Lund Letter:
> News-Talk “Hits”
> Taking a stand
> Fascinating topics
> Tease and please
> The generation with the most buying power…plus other Trends
Lund Programming Clinic: Play the “Hits” In News-Talk
It’s what people want most from Talk Radio. Local news; strong personalities; frequent weather that’s easy to find and understand; and traffic reports – this holds true regardless of market size. Local news and events are the power hits to News-Talk. What makes News-Talk relevant?
+ Local news at the top and bottom of each hour.
+ Frequent traffic and weather benchmarks (“we never keep you waiting…”).
+ Frequent time checks in the morning.
+ Informational, interesting, and locally-oriented morning host.
+ Programming basics like frequently saying the station name, strong positioning, and sweeping the quarter with needed benchmarks.
+ Consistent promoting ahead – the next quarter hour, the next hour, the next show, etc.
+ “Best of” morning show promos aired throughout the day.