Author: The Lund Consultants, Inc

This Week in The Lund Letter:  >   4 shows in 4 hours >   3 ways to boost ratings >   2 shoes promotion >   1 digital trend: smart speakers Lund Basics: Smart Show Prep Virtually all radio stations depend on a big morning show to set the pace for listening all...

This Week in The Lund Letter:   >   Find show prep that matters >   The best branding advice >   The importance of a tight focus >   Talk to the ad and other media trends Lund Basics: Smart Show Prep Whether you are an actor memorizing a script, an athlete practicing before a game or a politician...

These are the ten most popular radio contests: 1. Secret Sound 2. Name Game 3. Say It and Win 4. The Dollar Bill Game 5. Cash Call 6. Song of the Day 7. Secret Song Scramble 8. 9-2-5 9. Hi-Lo 10. The Birthday Game Lund Media offers a number of proven contest and promotion ideas to...

This Week in The Lund Letter:   >   Turning trivia into teases >   Fajitas marketing sizzle >   Capitalize on HBO’s #1 show >   Amazon Music’s #1 and other media trends Lund Programming Clinic: The Art of the Tease The two driving forces in generating higher ratings is increasing cume and building time spent listening.  An air...

  This Week in The Lund Letter:   >   Tomorrow is the big day! >   Efficient marketing of your station >   The science of music scheduling >   The news desert and other media trends D-Day is Upon Us! Tomorrow is March 28, the first day of the Nielsen spring diary ratings sweep.  It is also the first...

This Week in The Lund Letter:   >   Use scheduling to increase listening regularity >   You’ve got your promotion budget – now what? >   Screening sales promotions for effectiveness >   Advertising versus cost and other media trends Lund Programming Clinic:  Build Listener Regularity Radio regularity has nothing to do with Metamucil.  Rather, it’s all about TSL. ...

This Week in The Lund Letter:   >   The essentials for ratings >   What Dr. Pepper has to do with listening occasions >   Tempo and your music scheduling >   The death of newspapers and other media trends Lund Programming Clinic 2019: Your Ratings Tool Kit Generating good ratings – whether metered, diary, telephone or Internet –...

This Week in The Lund Letter:   >   Can listeners tell you are local? >   How to SELL not SAY your station name >   Hearing news on smart speakers and other media trends Lund Management Memo: The Opportunity of Localization Local content – it’s what differentiates a great station from others who program syndicated...

This Week in The Lund Letter:   >   Choose news stories carefully >   “Hey, great job!” >   More listening occasions and targeting your P1s >   Eye Tracking TV commercials and the latest media trends Lund News Room: Radio News Story Selection and Sequence Matter In today’s world of social media, many members of your audience derive their...

This Week in The Lund Letter:   >   Is your imaging on track? >   Ratings 2019 >   What’s in it for the listeners? Tell them! >   An 800 lb. gorilla named Amazon and the latest media trends Lund Management Memo: How’s Your Imaging Plan? You have a station voice, you have a positioning statement, you identify your...

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.