Every week, Lund Media's music and radio programming pros review music software databases for client radio stations. When we first check a client’s music, we can tell how many program directors or music directors have worked on the software over time, resulting in conflicting rules....
We have conducted research for and consulted many client stations and groups including large and small firms like: Sinclair Broadcasting, Evans Broadcast Company, Fabmar Communications LTD (Canada), Zimmer Radio, Centennial Broadcasting, Curtis Media Group, Mountain Broadcasting, American Forces Radio and TV (U.S. Defense Dept.), Northern...
This is designed for stations surveyed by Nielsen diary, PPM or Eastlan. What can you do to improve your audience ratings? If you play music, tighten your playlist. Music is the #1 reason you have listeners. Make them happy. Play the hits; remove the stiffs....
Are you on track to grow your audience? Lund Media offers a complete programming analysis and tune-up – the Strategic Programming Evaluation. We examine all aspects of your station and offer concrete ways to improve the programming. We monitor and review on-air programming with aircheck reviews...
These are the ten most popular radio contests: 1. Secret Sound 2. Name Game 3. Say It and Win 4. The Dollar Bill Game 5. Cash Call 6. Song of the Day 7. Secret Song Scramble 8. 9-2-5 9. Hi-Lo 10. The Birthday Game Lund Media offers a number of proven contest and promotion ideas to...
This Week in The Lund Letter: > Tomorrow is the big day! > Efficient marketing of your station > The science of music scheduling > The news desert and other media trends D-Day is Upon Us! Tomorrow is March 28, the first day of the Nielsen spring diary ratings sweep. It is also the first...
This Week in The Lund Letter: > Use scheduling to increase listening regularity > You’ve got your promotion budget – now what? > Screening sales promotions for effectiveness > Advertising versus cost and other media trends Lund Programming Clinic: Build Listener Regularity Radio regularity has nothing to do with Metamucil. Rather, it’s all about TSL. ...
This Week in The Lund Letter: > The essentials for ratings > What Dr. Pepper has to do with listening occasions > Tempo and your music scheduling > The death of newspapers and other media trends Lund Programming Clinic 2019: Your Ratings Tool Kit Generating good ratings – whether metered, diary, telephone or Internet –...
This Week in The Lund Letter: > Can listeners tell you are local? > How to SELL not SAY your station name > Hearing news on smart speakers and other media trends Lund Management Memo: The Opportunity of Localization Local content – it’s what differentiates a great station from others who program syndicated...