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Author: The Lund Consultants, Inc

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We have conducted research for and consulted many client stations and groups including large and small firms like: Sinclair Broadcasting, Evans Broadcast Company, Fabmar Communications LTD (Canada), Zimmer Radio, Centennial Broadcasting, Curtis Media Group, Mountain Broadcasting, American Forces Radio and TV (U.S. Defense Dept.), Northern...

18 November, 2020

This Week in The Lund Letter:   >   Nothing spooky about localism >   Scare up more morning listening >   Ghostbusters and your next programming meeting >   So many tweets, so few tweeters… and other Trends Personal Connection When it comes to radio, it’s just different.  People watch television. But they engage with radio. They connect.  Localism is the one...

04 November, 2019

This Week in The Lund Letter:   >   Can your market count on you in an emergency? >   Navigate to better fall ratings >   Fix your website >   Digital listener habits… and other Trends Lund Emergency Alert: Being Hyper Local Weather has been the big story in much of the US in recent weeks… the Dallas...

28 October, 2019

  This Week in The Lund Letter:   >   Pointless talk may as well be hairy and smelly >   Believe in better radio programming >   Create listener buzz >   Social beats print… and other Trends Lund Programming Clinic: Cut the Chatter Meaningless talk is the 800 pound gorilla in the room whether you have PPM metered ratings...

21 October, 2019

This Week in The Lund Letter:   >   Ad Agencies Prefer Radio >   Local and high touch; radio’s benefits can’t be undermined! >   Don’t say that! >   Get the most out of your social media >   Top radio formats of summer… and other Trends Traditional Ad Media Trail Radio in Agency Ad Buys! When choosing the advertising media...

21 October, 2019

This Week in The Lund Letter:   >   Radio Show keynote speaker >   Entertainment, uniqueness and compelling content >   Hot button promotion for women >   Where’s the beef alternative… and other Trends Lund Radio Show Report: Has Radio’s Time Passed? The NAB Radio Show last week in Dallas was on fire with technologies (new and revived)...

07 October, 2019

This Week in The Lund Letter:   >   Worst to First…another case study >   Become a marketing master >   Precision pumping >   Nobody watched the Emmys >   Podcasts are flying… and other Trends Lund Case Study: Reversing Lost Audience The GM called to say his station was in a funk; ratings were declining and advertisers were leaving.  “Doctor”...

30 September, 2019

This Week in The Lund Letter:   >   Energizing your shows >   Attaining more listeners >   Conduct competitive morning show check >   Rock resuscitated… and other Trends >   Meet John Lund at GABCON Lund Fall Strategy: Refresh Your Brand, Part V Stations need ongoing shots of adrenaline to spike listenership and energize the sound.  Continued from last week,...

09 September, 2019
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