This Week in The Lund Letter: > Energizing your shows > Attaining more listeners > Conduct competitive morning show check > Rock resuscitated… and other Trends > Meet John Lund at GABCON Lund Fall Strategy: Refresh Your Brand, Part V Stations need ongoing shots of adrenaline to spike listenership and energize the sound. Continued from last week,...
This Week in The Lund Letter: > Become hot and exciting this fall > Mornings focus on “you” not “me” > Monitor your competition > Radio’s most popular morning benchmark > Back to school shopping is only half-over… plus other Trends Lund Fall Strategy: Refresh Your Brand, Part IV Successful stations remain connected to their core audience...
This Week in The Lund Letter: > Simoniz your programming! > Content, creativity and what else? > Listen to your competitor > Selling ads to car dealers… plus other Trends Lund Fall Strategy: Refresh Your Brand, Part III People brighten their house with a new coat of paint or they shampoo the rugs; they Simoniz...
This Week in The Lund Letter: > Spice up your sound this fall > Over-prep and edit in the morning > “Name That Noise” bolsters cume > Politics a Turn-Off on social media? > It’s not me, it’s we… plus other Trends Lund Fall Strategy: Refresh Your Brand, Part II Stations need an occasional shot of adrenaline...
This Week in The Lund Letter: > Enticing ways to change things up > The Fox Rocks Flint > Kickstart your programming with something special > Make morning listening forced listening > Digital vs. print again… plus other Trends Lund Fall Strategy: Refresh Your Brand Successful stations tweak the programming occasionally to remain connected to their core...
This Week in The Lund Letter: > Once music is perfect, get mornings in gear > The ratings are out; now what? > Meet listeners face to face > A newspaper does streaming video… plus other Trends Lund Programming Clinic: Rules of Great Programming, Part III The top stations have these “rules” in common. In...
This Week in The Lund Letter: > Radio is a survivor!! > Music rules for audience growth > How you, and your station, should sound > Back to School spending forecast… plus other Trends Lund Report: Radio Keeps Swinging How many lives does radio have? The end of radio has been predicted many times in...
This Week in The Lund Letter: > Rules governing music… and a new idea for Power Currents > Over-prep and avoid clutter > Promote your promotions appropriately > Radio and TV revenue up…plus other Trends Lund Programming Clinic: Rules of Great Programming What do the top stations have in common? Regardless of format, they are...
This Week in The Lund Letter: > Options – Fine-tune or change format? > Show prep ideas from Scott Shannon > Planning your fall promotion > Radio’s Share of Ear…plus other Trends Lund Programming Clinic: Format Roulette History repeats itself… in life and in radio. One can learn a lot about how a particular radio...
This Week in The Lund Letter: > “U” – the fulfillment factor for your listeners > The nitty gritty of music scheduling > Show Prep made easier > A thinkin’ problem…plus other Trends Lund Programming Clinic: The "U" Factor What do listeners expect from your station? Since about 20% of your total cume audience provides...