Author: The Lund Consultants, Inc

This Week in The Lund Letter:   >   News-Talk “Hits” >   Taking a stand >   Fascinating topics >   Tease and please >   The generation with the most buying power…plus other Trends Lund Programming Clinic: Play the “Hits” In News-Talk It’s what people want most from Talk Radio.  Local news; strong personalities; frequent weather that’s easy to find and...

This Week in The Lund Letter:   >   Forecasting radio’s future >   Hanging up gracefully >   Let listeners hear their favorite songs >   Radio news changes >   The importance of a familiar brand…plus other Trends The Future of Radio: Trends Of all media, radio will undergo the most dramatic change in the coming decade, and these changes will...

  This Week in The Lund Letter:   >   Radio, the original social media >   Reinventing radio through digital >   Music scheduling errors >   Getting more listeners >   Instagram stronger than print…plus other Trends The State Of Radio: More Alive Than Ever… Media knuckleheads, hysterics, and hustlers love to produce junk pieces about the “death” of this and the...

This Week in The Lund Letter:   >   Proven basics for better ratings >   The master music scheduling manual >   Non-traditional marketing gets new listeners >   Saviors of the mall, digital selling and other Trends Lund Basics: 5 Ways to Soup Up Ratings This is designed for stations surveyed by Nielsen diary, PPM or Eastlan.  Here...

This is designed for stations surveyed by Nielsen diary, PPM or Eastlan. What can you do to improve your audience ratings? If you play music, tighten your playlist. Music is the #1 reason you have listeners. Make them happy. Play the hits; remove the stiffs....

Are you on track to grow your audience? Lund Media offers a complete programming analysis and tune-up – the Strategic Programming Evaluation. We examine all aspects of your station and offer concrete ways to improve the programming. We monitor and review on-air programming with aircheck reviews...

How healthy is your music? You cannot send your music software to the Mayo Clinic for a complete physical, but the Programming Doctors at Lund Media can do it! Music is the #1 reason people listen to FM music stations. Playing the right songs and managing...

This Week in The Lund Letter:   >   Better music scheduling >   Radio’s “store locator” >   Lund Laws of Programming (part 1) >   Radio is the #1 listening source and other Trends Lund Programming Clinic: Music Scheduling is High Tech/High Touch Maximize your music programming. Listeners who love your music guarantee longer listening spans and higher...

This Week in The Lund Letter:   >   Digital is a big tool in radio’s tool box >   Concentrate, innovate, compete >   The gamers are taking over >   Top trusted companies Lund Digital: Radio Programming Enhanced by New Media What are the digital advantages to your programming?  These ten ways help build new audience: 1.   You now think...

This Week in The Lund Letter:  >   4 shows in 4 hours >   3 ways to boost ratings >   2 shoes promotion >   1 digital trend: smart speakers Lund Basics: Smart Show Prep Virtually all radio stations depend on a big morning show to set the pace for listening all...

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