5 Ways to Achieve Higher Ratings

5 Ways to Achieve Higher Ratings

This is designed for stations surveyed by Nielsen diary, PPM or Eastlan. What can you do to improve your audience ratings?

  1. If you play music, tighten your playlist. Music is the #1 reason you have listeners. Make them happy. Play the hits; remove the stiffs. Reward listeners by playing just their favorite songs – those that research the best.
  2. Package your spots into one or two stopsets an hour, and play long sweeps of music. After the early morning hours, non-stop music keeps listeners tuned in.
  3. Program for stronger recall. Sell your station name often and always include the dial position. Diary or phone methodology ratings depend on people “remembering” what they listened to going back a day or longer, and PPM rating stations also benefit from strong branding. Say the station name 30-40 times an hour! Repetition insures recognition and recall.
  4. Say the station name between every song. Cold song-to-song music segues are a lost branding opportunity.
  5. Effectively tease what’s coming up. Go into every stopset promoting a listener benefit coming up after the spots, like an artist or the weather. Also tease a contest or feature in ten or twenty minutes.

Lund Media Group has helped stations in all market sizes achieve greater ratings success. Contact John@lundradio.com for more info.



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