20 May Wednesday, May 15, 2019
This Week in The Lund Letter:
> Radio, the original social media
> Reinventing radio through digital
> Music scheduling errors
> Getting more listeners
> Instagram stronger than print…plus other Trends
The State Of Radio: More Alive Than Ever…
Media knuckleheads, hysterics, and hustlers love to produce junk pieces about the “death” of this and the “end” of that. Like the death of radio.
The first time radio died was 1952 when Billboard magazine declared, “Radio is dead…with The Lone Ranger and Jack Benny gone to TV, bye-bye radio.”
The second time radio died was in 2005 when Wired magazine proclaimed “The End Of Radio” in an article about digital advances. Since 2005, radio added over 26 million listeners. How many readers has Wired added since then? Answer: It lost circulation.
More people listen to radio than read Billboard and Wired combined, and more listen to radio than watch TV or have a smartphone. Sound dead to you? Radio is the poster child of change. Today that change is digital. Internet radio has radically changed our listening habits. Why does radio survive?
+ Radio keeps reinventing itself.
+ It is easy to use.
+ Radios are everywhere – especially in cars.
+ People get their favorite station on their phone.
+ Radio provides background comfort.
+ It’s free.
+ It has local info people need – weather, time, events, news.
+ Busy people like to have the radio on while they are doing something else.
+ The morning show helps them get up; it is fun, funny, and informational.
+ It’s personal and always plays the music people like.
+ Podcasts allow hearing radio “on my time.”