The 3 M’s
The 3 M's are essential to winning the radio battle: 1. Music – Have a tight list of well research music 2. Mornings – Have the best morning show in the market 3. Marketing – Market externally to get new cume, and market internally to extend TSL You need to win one of...
Know Your Market
Take the Lund "Talent Relatability" Quiz: You’re on the air and no one is more community-focused than you. Your listeners think you’ve lived in the market all your life. Thus, you are totally aware of your hometown and sound like it on the air. The following questions...
Turn Your Website Into a Marketing Weapon!
A radio station website today is like being listed in the phone book years ago. When they need to know something, more people are likely to go to a website before going to the phone book, a dictionary, or some other printed source. 90% of station website viewers are...