The migration of TV viewers to streaming services continues, accounting for 28% of all TV viewing. Another interesting figure from this GFK study is that 41% of TV viewers are what they term “digital enthusiasts” who pay for subscription TV (cable, satellite, etc.)...
There’s a factor in all ratings, even PPM metered markets, which goes beyond actual listening. The stations that are better branded and own a market image produce better numbers. The truth is that brand awareness brings about business. It’s true for Nike and...
