A radio station website today is like being listed in the phone book years ago. When they need to know something, more people are likely to go to a website before going to the phone book, a dictionary, or some other printed source. 90% of...
Lund television clients benefit from a team of experts at Lund Media Research, a full service research division of The Lund Consultants. Our staff of TV consultants assist Lund Media Research with television focus groups, audience research, news and entertainment research, television news consulting, assessment...
While many search for ways to play the ratings game to gain higher shares, there’s one unassailable fact: great talents draw regular listeners and higher ratings. One common thread is the “touch” factor. A great morning talent touches his/her listeners to the point that they...
The migration of TV viewers to streaming services continues, accounting for 28% of all TV viewing. Another interesting figure from this GFK study is that 41% of TV viewers are what they term “digital enthusiasts” who pay for subscription TV (cable, satellite, etc.) and additionally...
There’s a factor in all ratings, even PPM metered markets, which goes beyond actual listening. The stations that are better branded and own a market image produce better numbers. The truth is that brand awareness brings about business. It’s true for Nike and Starbucks, two...