While many search for ways to play the ratings game to gain higher shares, there’s one unassailable fact: great talents draw regular listeners and higher ratings. One common thread is the “touch” factor. A great morning talent touches his/her listeners to the point that they...
The migration of TV viewers to streaming services continues, accounting for 28% of all TV viewing. Another interesting figure from this GFK study is that 41% of TV viewers are what they term “digital enthusiasts” who pay for subscription TV (cable, satellite, etc.) and additionally...
There’s a factor in all ratings, even PPM metered markets, which goes beyond actual listening. The stations that are better branded and own a market image produce better numbers. The truth is that brand awareness brings about business. It’s true for Nike and Starbucks, two...