Are you on track to grow your audience? Lund Media offers a complete programming analysis and tune-up – the Strategic Programming Evaluation. We examine all aspects of your station and offer concrete ways to improve the programming. We monitor and review on-air programming with aircheck reviews...
These are the ten most popular radio contests: 1. Secret Sound 2. Name Game 3. Say It and Win 4. The Dollar Bill Game 5. Cash Call 6. Song of the Day 7. Secret Song Scramble 8. 9-2-5 9. Hi-Lo 10. The Birthday Game Lund Media offers a number of proven contest and promotion ideas to...
Familiar scenario: Your morning team comes to you asking for more prizes to execute their on-air contests and games. They say it’s the only way to generate callers to participate on air. This type of reasoning is common among today’s morning shows. What’s another option –...
Radio is THE audio medium. Understandably, the first thing we broadcasters think about is how we sound yet our external marketing is almost all visual. Nowhere is this visual presence more powerful than on social media. When listeners follow your station on Facebook, what are...
The lead-off hitter in baseball is critical to the success of the team. In fact, the lead-off hitter in every inning is critical. Likewise, in track and field and swimming relays, the lead athlete’s performance is crucial. For journalists, the “lead story” is vital in...
Hundreds of Lund Letter readers participated in our music scheduling survey, including readers from the US, Canada, and some overseas. The results show the task of selecting music is challenging – and all stations are looking for improvement in this important task. We thank our...
Your home or office radio is being replaced by Amazon’s Echo devices with their Alexa app, and it may be a more convenient way to hear radio. Their use for home entertainment is growing rapidly, and you’ll want your radio station represented there. You may...
Contest & Promotions Guide Need a ratings contest to spike your listening? Help the sales staff lock in dollars with over 200 audience-building contests and promotions. The Lund Contest & Promotions Guide provides every programming and sales contest you'll need this year and the rest of...
The 3 M's are essential to winning the radio battle: 1. Music – Have a tight list of well research music 2. Mornings – Have the best morning show in the market 3. Marketing – Market externally to get new cume, and market internally to extend TSL You need...
Lund Media is the pioneer in creating Contemporary News Bumpers for TV news and News-Talk Radio stations. If your goal is to make the local TV news sound contemporary and more relatable, utilize Lund Media’s contemporary music “bumpers” when going into commercial breaks. We have...