How do personalities improve their shows and attract more listeners? Plan every show. What are the Big Three topics that everyone is talking about today? Research these talking points and focus on what people are talking about. These are likely local topics. Work them...
Many radio stations have bloated music libraries that negatively impact their programming. While variety is important, too many songs — especially the wrong ones — can dilute a station’s identity, weaken its brand, and reduce listener engagement. Reduce the Fat &...
Coaching improves talent performances. A major responsibility of programmers is to motivate, stimulate, counsel, and critique the staff. These intangible “show improvement” sessions should take priority in your organization’s structure. Aircheck...
Do your stations sound great – or just OK? Consider the following tactics to ensure your audience LOVES your programming to increase time spent listening and ratings. Perform a Brand Audit Conduct a complete evaluation of each station in your cluster. Do it for your...
How do you enhance a great station and create successful personality shows? Consider Lund Media’s twelve “basics” … 1. Master and re-master the basics – say the station name often, prepare interesting content for your breaks and keep music sweeps free of extraneous...
