Listen to your talents execute a talk set and time when they start talking. How long does it take before they express interesting content? If it’s over 8 seconds, you're losing listeners. Depending on their daypart and format, talents typically have two to four breaks an...
People brighten their houses with a new coat of paint, shampoo the rugs, and “Simonize” their cars to make them shine. While your station may need painting and rug cleaning, and the station van needs waxing, what do you do with your programming to brighten...
The “glue” between the songs can be your winning edge. The just-released Jacobs Tech Survey 2025 says air personalities continue to outscore music as a main reason for listening. Air personalities are unique. No one would enjoy hearing the same cookie-cutter talent on the air...
How do personalities improve their shows and attract more listeners? Plan every show. What are the Big Three topics that everyone is talking about today? Research these talking points and focus on what people are talking about. These are likely local topics. Work them throughout the...
Many radio stations have bloated music libraries that negatively impact their programming. While variety is important, too many songs — especially the wrong ones — can dilute a station’s identity, weaken its brand, and reduce listener engagement. Reduce the Fat & Consider DOGE While the Government has...
Coaching improves talent performances. A major responsibility of programmers is to motivate, stimulate, counsel, and critique the staff. These intangible "show improvement" sessions should take priority in your organization's structure. Aircheck sessions are essential for talent growth. These frequent coaching sessions help talents discover ways to...
Do your stations sound great – or just OK? Consider the following tactics to ensure your audience LOVES your programming to increase time spent listening and ratings. Perform a Brand Audit Conduct a complete evaluation of each station in your cluster. Do it for your direct competitors,...
How do you enhance a great station and create successful personality shows? Consider Lund Media’s twelve “basics” … 1. Master and re-master the basics – say the station name often, prepare interesting content for your breaks and keep music sweeps free of extraneous talk and promos. 2....
Create or update your imaging plan. Station imaging sells continued listening and audience benefits. How often do you update your imaging? Weekly? Here are ten imaging suggestions to make your station sound great: 1 – Clean up your music sweep. Keep the transitions between songs free...
Did we hear your station over the weekend? Did we hear repetitive imaging playing between songs, no DJ, nothing local, and just music? And did we hear that again last night? Lund Media created a system for radio stations to personalize these jock-less times and sound...