Broadcaster’s Resource Center


Secret Sound Guide


This is an awesome promotion that’s great for all formats and stations in all markets. Every listener is challenged to guess the strange sound as they listen for clues and wrong guesses. The game gets people playing along, even though they don’t necessarily call in. The promotion creates talk and builds time spent listening.

Examples of sounds:
> Baseball being thrown into a ball glove
> A basketball being dropped into a trash can full of foam peanuts
> The slicing of a pear
> Two batteries being dropped into a flashlight

The Secret Sound is, quite simply, a “name that noise” contest! In fact, some stations call it that on-air. This contest is great! It’s so easy, and it’s fun to play. We’ve written a detailed stylebook on how to execute the Secret Sound.