This promotion is easy to promote and easy to play. Listeners find a one dollar bill with the exact dial position in the serial number in the right order. When they’re told to play, they call in to win and then exchange the bill for $100. Tripling the money on Thursdays is just one option for customizing this promotion. This Lund contest builds dial position awareness and TSL.

Get our complete Dollar Bill Game Guide with execution details, sample promos and legal rules.