19 Feb Personality Importance and Coaching
How do you enhance a great station and create successful personality shows? Consider Lund Media’s twelve “basics” …
1. Master and re-master the basics – say the station name often, prepare interesting content for your breaks and keep music sweeps free of extraneous talk and promos.
2. Understand who your target audience is and how you benefit them.
3. Combine your listener focus with your own sensibilities. Personalize every talkset.
4. Position your personality qualities to be consistent with your station brand.
5. Build your communication skills with humanity and emotion.
6. Use social media and on-air mentions to extend your show and ask for tune-in appointments.
7. Craft your program content for flow and extend TSL.
8. Make your content so unique each day that people talk about your station and show.
9. Have station imaging that sparkles and promotes listener benefits.
10. Start your on-air content by engaging the audience so you intrigue them with your opening sentence.
11. Embrace forward momentum; always tease ahead at the end of every content segment before commercials.
12. Utilize the “Three E’s” in storytelling…Engage, Entertain, and End.
John Lund will speak at the NAB Las Vegas on April 6; don’t miss his presentation on “Talent Development & Managing Talent Across Platforms.”