Teasing and promoting ahead aren’t just “nice to haves” …they’re the science of survival in today’s distracted world. Tease before every stopset. Promote the benefit, not the break. Make every tease a mini-ad for your show. Keep one eye on the next big moment, and sell it creatively.
Whether it’s a surprise guest, breaking news, interesting content, or the next song, learn to tease it like it’s pure gold. And watch your TSL grow. Master the art of teasing, and you won’t just hold attention — you’ll own it.
Effective teasing is crucial for increasing Time Spent Listening (TSL) and overall ratings.
> You Are What You Tease: Consistently tease high-quality content to build your brand. Teases are powerful impressions.
> Tease Forward, Keep Listeners: Give listeners reasons to stay tuned through breaks.
> If you don’t tease, they will leave you. Good teases = more listening.
> Every Tease is a Marketing Statement: Craft teasers as mini advertisements for your content.
> Always Promote Before Commercials: Don’t telegraph commercial breaks or programming stoppage. Use the moments before breaks to build anticipation.
> Make Specific Promises: Choose your tease carefully, and focus on what your listener really cares about. Give a taste of what’s coming up.
> Give a Tip of the Hat, but Not a Whole Head: Intrigue without revealing too much.
> Take on One Aspect: Focus on one compelling item per tease. Don’t tease three artists coming up. Sell one compelling reason to listen.
When to promote ahead?
+ Before every stopset
+ Before any long break in programming
+ All the Time
By mastering these techniques, broadcasters can significantly enhance their shows’ appeal and retention. For instance, teasing a surprise guest or a breaking news story can keep listeners engaged during transitions.
