We have conducted research for and consulted many client stations and groups including large and small firms like: Sinclair Broadcasting, Evans Broadcast Company, Fabmar Communications LTD (Canada), Zimmer Radio, Centennial Broadcasting, Curtis Media Group, Mountain...
This is designed for stations surveyed by Nielsen diary, PPM or Eastlan. What can you do to improve your audience ratings? If you play music, tighten your playlist. Music is the #1 reason you have listeners. Make them happy. Play the hits; remove the stiffs. Reward...
Are you on track to grow your audience? Lund Media offers a complete programming analysis and tune-up – the Strategic Programming Evaluation. We examine all aspects of your station and offer concrete ways to improve the programming. We monitor and review on-air...
These are the ten most popular radio contests: 1. Secret Sound 2. Name Game 3. Say It and Win 4. The Dollar Bill Game 5. Cash Call 6. Song of the Day 7. Secret Song Scramble 8. 9-2-5 9. Hi-Lo 10. The Birthday Game Lund Media offers a number of proven contest and...
Familiar scenario: Your morning team comes to you asking for more prizes to execute their on-air contests and games. They say it’s the only way to generate callers to participate on air. This type of reasoning is common among today’s morning shows. What’s...
Radio is THE audio medium. Understandably, the first thing we broadcasters think about is how we sound yet our external marketing is almost all visual. Nowhere is this visual presence more powerful than on social media. When listeners follow your station on...
