There are so many reasons listeners tune in to radio stations daily, and advertisers enjoy the results of their radio marketing plans. Radio provides stability and audience continuity. Radio embraces digital via streams, apps, and podcasts, and terrestrial radio...
Ask AI to help! Artificial Intelligence (AI) can add great value to your station in many ways. This technology can help us improve and streamline day-to-day activities. 1. Local News and Weather Updates AI can automatically gather and summarize news and weather...
Many stations today lack the ability to sound local. Not long ago, many stations promoted being “live and local.†But now, with digital automation, satellite programming, syndicated shows, and out-of-market voice tracking, stations sound...
History repeats itself….in life and in radio. One can learn a lot about how a particular radio format or format niche will succeed in the future based on track records of popular formats today and their format trends in the past. Formats often take...
Tesla recently surpassed Mercedes-Benz and Toyota to become the second most valuable automotive brand globally. By the end of 2023, over 14 million EVs had been sold. Tesla is #2 in the world behind BYD, a Chinese company. What can radio stations learn from...
YouTube is compelling for many reasons, not the least of which is that it conveys many stories – same as radio. Both are used to establish or change a position for a business. Jack Trout, part of the famous Ries and Trout team that wrote the book on positioning, says...
