Many stations today lack the ability to sound local. Not long ago, many stations promoted being “live and local.†But now, with digital automation, satellite programming, syndicated shows, and out-of-market voice tracking, stations sound...
History repeats itself….in life and in radio. One can learn a lot about how a particular radio format or format niche will succeed in the future based on track records of popular formats today and their format trends in the past. Formats often take...
Tesla recently surpassed Mercedes-Benz and Toyota to become the second most valuable automotive brand globally. By the end of 2023, over 14 million EVs had been sold. Tesla is #2 in the world behind BYD, a Chinese company. What can radio stations learn from...
YouTube is compelling for many reasons, not the least of which is that it conveys many stories – same as radio. Both are used to establish or change a position for a business. Jack Trout, part of the famous Ries and Trout team that wrote the book on positioning, says...
Some programmers and personalities are worried that their jobs could be in jeopardy. We researched the current AI capabilities and found that they can offer several benefits to radio station programming by enhancing efficiency, personalization, and content quality. 1....
Every week, Lund Media’s music and radio programming pros review music software databases for client radio stations. When we first check a client’s music, we can tell how many program directors or music directors have worked on the software over time, resulting...
