Create or update your imaging plan. Station imaging sells continued listening and audience benefits. How often do you update your imaging? Weekly? Here are ten imaging suggestions to make your station sound great: 1 – Clean up your music sweep. Keep the transitions...
Did we hear your station over the weekend? Did we hear repetitive imaging playing between songs, no DJ, nothing local, and just music? And did we hear that again last night? Lund Media created a system for radio stations to personalize these jock-less times and sound...
There are so many reasons listeners tune in to radio stations daily, and advertisers enjoy the results of their radio marketing plans. Radio provides stability and audience continuity. Radio embraces digital via streams, apps, and podcasts, and terrestrial radio...
Ask AI to help! Artificial Intelligence (AI) can add great value to your station in many ways. This technology can help us improve and streamline day-to-day activities. 1. Local News and Weather Updates AI can automatically gather and summarize news and weather...
Many stations today lack the ability to sound local. Not long ago, many stations promoted being “live and local.†But now, with digital automation, satellite programming, syndicated shows, and out-of-market voice tracking, stations sound...
History repeats itself….in life and in radio. One can learn a lot about how a particular radio format or format niche will succeed in the future based on track records of popular formats today and their format trends in the past. Formats often take...
