Talent Coaching and PIE
What’s the secret of baking a great on-air talent? It is as simple as pie. Pie is spelled P-I-E… In Pie, the P stands for Professional. If you do not sound professional, then no one will listen for the next letter; they will go to another station that does sound...
Refresh Your Brand
People brighten their houses with a new coat of paint, shampoo the rugs, and “Simonize” their cars to make them shine. While your station may need painting and rug cleaning, and the station van needs waxing, what do you do with your programming to brighten the sound?...
The 8-Second Rule
Listen to your talents execute a talk set and time when they start talking. How long does it take before they express interesting content? If it’s over 8 seconds, you’re losing listeners. Depending on their daypart and format, talents typically have two to four breaks...
What are the Traits of Winning Air Personalities?
The “glue” between the songs can be your winning edge. The just-released Jacobs Tech Survey 2025 says air personalities continue to outscore music as a main reason for listening. Air personalities are unique. No one would enjoy hearing the same cookie-cutter talent on...
Lund Coaching Clinic
How do personalities improve their shows and attract more listeners? Plan every show. What are the Big Three topics that everyone is talking about today? Research these talking points and focus on what people are talking about. These are likely local topics. Work them...
