Do your stations sound great – or just OK? Consider the following tactics to ensure your audience LOVES your programming to increase time spent listening and ratings. Perform a Brand Audit Conduct a complete evaluation of each station in your cluster. Do it for your...
How do you enhance a great station and create successful personality shows? Consider Lund Media’s twelve “basics” … 1. Master and re-master the basics – say the station name often, prepare interesting content for your breaks and keep music sweeps free of extraneous...
Create or update your imaging plan. Station imaging sells continued listening and audience benefits. How often do you update your imaging? Weekly? Here are ten imaging suggestions to make your station sound great: 1 – Clean up your music sweep. Keep the transitions...
Did we hear your station over the weekend? Did we hear repetitive imaging playing between songs, no DJ, nothing local, and just music? And did we hear that again last night? Lund Media created a system for radio stations to personalize these jock-less times and sound...
There are so many reasons listeners tune in to radio stations daily, and advertisers enjoy the results of their radio marketing plans. Radio provides stability and audience continuity. Radio embraces digital via streams, apps, and podcasts, and terrestrial radio...
Ask AI to help! Artificial Intelligence (AI) can add great value to your station in many ways. This technology can help us improve and streamline day-to-day activities. 1. Local News and Weather Updates AI can automatically gather and summarize news and weather...
