How to Grow Your Audience for No Expense

New & Timely

The #1 Internal Marketing tactic is Promoting Ahead. That was a key walk-away from John Lund’s NAB session on Talent Coaching. How about your show and station? Once you have all those people tuning in, how do you keep them? Great programming is the best start. But...

Master the Art of the Tease

New & Timely

Teasing and promoting ahead aren’t just “nice to haves” …they’re the science of survival in today’s distracted world. Tease before every stopset. Promote the benefit, not the break. Make every tease a mini-ad for your show. Keep one eye on the next big moment, and...

Energize Your Talent

New & Timely, Uncategorized

…and Transform Every Performance How do you turn great talent into superstars across every media platform? At the recent NAB Convention, media strategist John Lund delivered a dynamic session packed with real-world strategies that help talented professionals...

Goldfish Are Beating You at Attention

New & Timely, Uncategorized

Here is how to fight back. What do your listeners have in common with goldfish? More than you think — and it could cost you ratings. Scientists say the average goldfish has a 9-second attention span. Bad news: humans are clocking in at just 8 seconds. And when you...

Podcast Programming

New & Timely, Uncategorized

Podcasting and AI were the two big topics at the April 4 NAB Show in Las Vegas. The 2025 Jacobs Media Tech Survey says Radio DJs are more popular than the songs they play. This study highlights the enduring appeal of radio personalities, which has remained strong. The...

Talent Coaching and PIE

New & Timely, Uncategorized

What’s the secret of baking a great on-air talent? It is as simple as pie. Pie is spelled P-I-E… In Pie, the P stands for Professional. If you do not sound professional, then no one will listen for the next letter; they will go to another station that does sound...