People brighten their houses with a new coat of paint, shampoo the rugs, and “Simonize” their cars to make them shine. While your station may need painting and rug cleaning, and the station van needs waxing, what do you do with your programming to brighten the sound?...
Listen to your talents execute a talk set and time when they start talking. How long does it take before they express interesting content? If it’s over 8 seconds, you’re losing listeners. Depending on their daypart and format, talents typically have two to four breaks...
The “glue” between the songs can be your winning edge. The just-released Jacobs Tech Survey 2025 says air personalities continue to outscore music as a main reason for listening. Air personalities are unique. No one would enjoy hearing the same cookie-cutter talent on...
How do personalities improve their shows and attract more listeners? Plan every show. What are the Big Three topics that everyone is talking about today? Research these talking points and focus on what people are talking about. These are likely local topics. Work them...
Many radio stations have bloated music libraries that negatively impact their programming. While variety is important, too many songs — especially the wrong ones — can dilute a station’s identity, weaken its brand, and reduce listener engagement. Reduce the Fat &...
Coaching improves talent performances. A major responsibility of programmers is to motivate, stimulate, counsel, and critique the staff. These intangible “show improvement” sessions should take priority in your organization’s structure. Aircheck...
