Do your stations sound great – or just OK? Consider the following tactics to ensure your audience LOVES your programming to increase time spent listening and ratings. Perform a Brand Audit Conduct a complete evaluation of each station in your cluster. Do it for your direct competitors,...
How do you enhance a great station and create successful personality shows? Consider Lund Media’s twelve “basics” … 1. Master and re-master the basics – say the station name often, prepare interesting content for your breaks and keep music sweeps free of extraneous talk and promos. 2....
Create or update your imaging plan. Station imaging sells continued listening and audience benefits. How often do you update your imaging? Weekly? Here are ten imaging suggestions to make your station sound great: 1 – Clean up your music sweep. Keep the transitions between songs free...
Did we hear your station over the weekend? Did we hear repetitive imaging playing between songs, no DJ, nothing local, and just music? And did we hear that again last night? Lund Media created a system for radio stations to personalize these jock-less times and sound...
There are so many reasons listeners tune in to radio stations daily, and advertisers enjoy the results of their radio marketing plans. Radio provides stability and audience continuity. Radio embraces digital via streams, apps, and podcasts, and terrestrial radio continues to be heard by nearly...
Ask AI to help! Artificial Intelligence (AI) can add great value to your station in many ways. This technology can help us improve and streamline day-to-day activities. 1. Local News and Weather Updates AI can automatically gather and summarize news and weather information from various sources. Weather can...
Many stations today lack the ability to sound local. Not long ago, many stations promoted being “live and local.†But now, with digital automation, satellite programming, syndicated shows, and out-of-market voice tracking, stations sound less local, even though it is easy to do. How do you...
History repeats itself….in life and in radio. One can learn a lot about how a particular radio format or format niche will succeed in the future based on track records of popular formats today and their format trends in the past. Formats often take ratings...
Tesla recently surpassed Mercedes-Benz and Toyota to become the second most valuable automotive brand globally. By the end of 2023, over 14 million EVs had been sold. Tesla is #2 in the world behind BYD, a Chinese company. What can radio stations learn from Tesla's success...
YouTube is compelling for many reasons, not the least of which is that it conveys many stories – same as radio. Both are used to establish or change a position for a business. Jack Trout, part of the famous Ries and Trout team that wrote...