Make more money in 2026! Review these 32 sales promotion events.
New Year’s Day, 1/1
MLK Day, 1/19
Grammy Awards, 2/1
Groundhog Day, 2/2
Super Bowl, 2/8
Lincoln’s Birthday, 2/12
Valentine’s Day, 2/14
President’s Day, 2/16 (three-day weekend)
Chinese New Year (Year of the Horse), 2/17
Oscar Awards 3/15
St. Patrick’s Day 3/17
April Fool’s Day 4/1
Easter, 4/5
Tax Day, 4/15
Earth Day, 4/22
May Day, 5/1
Cinco de Mayo, 5/5
Mother’s Day, 5/10
Spring weddings, May-June (and Sept-Oct)
Armed Forces Day, 5/16
Memorial Day, 5/25 (three-day weekend)
Juneteenth, 6/19
Father’s Day, 6/21
Independence Day, 7/4 (three-day weekend)
Back-to-school, July-Aug.
Labor Day, 9/7 (three-day weekend)
Emmy Awards, 9/14
Columbus Day, 10/12 (Thanksgiving Day in Canada)
Halloween, 10/31
Veteran’s Day, 11/11
Thanksgiving, 11/26 (four-day weekend)
Christmas, 12/25 (three-day weekend)
For each sales promotion:
- Assign a theme
- Add sponsor opportunities
- Add digital/social tie-ins
- Add measurable goals
- And sell each promotion
