There are so many positives about radio today. It enjoys stability and growth among listeners as well as advertisers. Despite all the competition from satellite and digital services, radio continues to be heard by over 93% of the US population every week. Local radio is booming.

What do advertisers say? “It’s not overly expensive. It’s targetable.” Your prospects and clients need to know all the benefits that radio provides. Arm your sales reps with a hundred stories and facts about radio’s effectiveness. This new guide provides useful programming and marketing perspectives, as well as numerous sales tools about the benefits and power of radio in a digital era — especially local radio.