Wednesday, May 23, 2018

Lund Letter

Wednesday, May 23, 2018

This Week in The Lund Letter:  
>   Morning show “experts”
>   Covering breaking news
>   On-air marketing builds TSL
>   Radio’s reach and other trends 

Lund Programming Clinic: Mission Possible – A Great Morning Show

missionimpossible18.jpgWith the new Tom Cruise Mission Impossible movie arriving in July, the concept of the Impossible Mission Force comes to mind.  A group of talented people with various skills is assembled to fulfill a specific mission.  Your morning show can do the very same without employing a huge staff.

The “Panel” Concept

This is very successful in TV – like NBC’s Today and Meet the Press, and ABC’s GMA and The View.  Paneling has also been used in sports broadcasts with a group of former players and coaches for game analysis.  What makes paneling successful is having several angles on a story.  It expands the story by adding commentary…a point of view.  Cable news often features people from different perspectives for a lively (and cost-efficient) discussion of current events.  The panel can be enlightening or infuriating, depending on who is on which side.

Radio morning shows can take a lesson from MSNBC or Fox News who use journalists from a variety of newspapers, websites and magazines.  Not only do these networks save money on investigative reporting, they give access to journalists who are trained story tellers.

Have “Experts”

Your morning show should employ the tactics of the Impossible Mission Force and TV cable news and build a team of special guests based upon topicality.  Compile a database of experts on relationships, weather, diet, health, and whatever interests your listeners.  Also, consider including comedians and bloggers.  Judge if they have on-air presence in telling a story in one-to-one fashion.  Whoever is on your panel, you want people with a strong point of view.

Each day decide what topics are trending and select the people from your database you want to utilize on-air.  One method employed by MSNBC is each of their hosts gives props to their panelists and show appreciation for their appearance and opinions.  You want the opportunity to have them on the air with you again.  By employing these tactics, your morning show can build its Impossible Mission Force and achieve the mission of more listeners and higher ratings.

Lund Management Memo: Be Ready for Anything

Kilauea18.jpgKilauea continues to displace thousands while flowing lava changes the Big Island of Hawaii forever.  A high school shooter wreaks havoc on the Santa Fe TX community and the nation.  Radio knows the importance of being locally responsive, fast when news breaks, and providing wall-to-wall coverage.

According to a recent study conducted by Ipsos and Booz Allen Hamilton, 63% of Americans trust radio when it comes to keeping up to date with information regarding a natural disaster.  That’s higher than either TV (55%) or social media (51%).

Provide listeners with outstanding coverage of the disaster, and put your station on top in image and dependability.  We salute the stations that react immediately with news coverage, allow listeners to interact on the air, and explore local plans to prevent a similar event in their home town.

Consider creating a “what to do” safety and preparedness booklet for disasters that may not be that unexpected in your region, like a hurricane, tornado, flooding, or earthquake.  Hurricane season starts June 1.  Also, every station needs a Disaster Plan that details what to do and how to cover a local disaster.

Radio news shines in a disaster, as no other local medium can!  If the station’s news image is already cemented, a disaster (or breaking story) might double or triple the normal audience.  Even music stations become news providers during local tragedies.  The station should have a disaster plan for each likely (and even unlikely) scenario.

WGMD Operations Manager Walt Palmer reports that the Maryland coast station established a weather-related program clock. During storms they break their format and go live and local.  During a winter blizzard they were live for 44 continuous hours providing coverage, and a reassuring voice to the local community. The highlight of their weather clock is “News You Need To Know” that airs every half hour.  This segment provides listeners the ability to set an appointment to learn new local information, national news, weather and community announcements. Additionally it provides those who have lost power the ability to save their battery powered radios so they can endure the duration of the event. Listeners have praised the station’s ability to become agile as the need arises.

A natural disaster or local emergency can strike at any time.  Have a written plan.  We’ve written a detailed guide that lists everything you need for your station’s coverage.  The Lund Disaster Stylebook is an essential tool for your planning.

We Want Your Opinion!

poll18.jpgThe Lund Letter you receive every Wednesday morning (FREE!) benefits broadcasters with programming and marketing tactics to increase audience and revenue.  In addition, we share trends in technology, social media, and consumer research that impacts our industry.  The Lund Media team wants to know which information we share has the most value and interest for you.  These weekly topics include The Management Memo, the Trend Watch, Programming Clinic, the Promotion of the Week, latest music, Programming Calendar, etc.

Because your opinion and your time is so important to us, if you take our VERY BRIEF survey, we enter you in a drawing.  Ten participants will receive our updated and idea jammed 2018 Contest and Promotions Guide — a One Million dollar value which we sell for only $89.00!

Please visit our poll to participate.

Promotion of the Week: Office Of The Day

officeoftheday18.jpgSell restaurants a promotion where each day a different office staff wins $50 lunch credit at that day’s sponsoring restaurant. Have offices email their entries which can be added to your database. Promote in office listening by stipulating that they must call the station within X minutes of hearing their office name announced.  Also, sell an office supply company to co sponsor and give away discounts on its products.

For 100 more great contests and sales promotions, see the Lund Contest and Promotion Guide.

Lund’s Top 3:  On-Air Marketing 

Top3B.jpgProvide one of these benefits at least once an hour to build Time Spent Listening and increase listening occasions:

1.   How to listen digitally (website stream, smart phone app, via TuneIn, iHeart, etc.).

2.   Present listener interaction via phone, texting, Facebook, Snapchat, and Twitter.  And prove you care by referring to FB posts or tweets, or by airing listener phone clips on-air.

3.   Generate buy-in via Facebook (“like us”, “friend us”), Instagram, Twitter, and via phone calls.

Continued next week in the Lund Letter.  Visit for more Top 3’s!

Are you marketing to General Managers or Program Directors and want to reach the 9,400+ readers of the Lund Letter? Email John Lund.

This Week’s Music:

backstreetboys18.jpgCamila Cabello’s “Never Be The Same” continues atop CHR this week.  Post Malone’s “Psycho” has made its way into the Top Five.  Selena Gomez’s “Back To You” had a strong debut week.  Watch Drake’s “Nice For What” as it is making huge gains in airplay.  Kane Brown continues to rule Country with “Heaven.”  Both Luke Combs’ “One Number Away” and Darius Rucker’s “For The First Time” are challenging Brown for number one.  Sam Hunt’s “Downtown’s Dead” had an impressive add week.

Zedd/Maren Morris/Grey’s “The Middle” continues its run atop Hot AC.  Camila Cabello moves into the Top Five.  Backstreet Boys’ “Don’t Go Breaking My Heart” had a strong debut week.  “Perfect” by Ed Sheeran continues to reign at the top spot in Bright AC.  MAX’s “Lights Down Low” is making a play to succeed Ed Sheeran.  Bebe Rexha and Florida Georgia Line’s “Meant To Be” made strong moves last week.

In Alternative, Lovelytheband’s “Broken” continues at number one.  Florence and the Machine’s “Hunger” had another strong week in airplay gains.  Both Bastille’s “Quarter Past Midnight” and Arctic Monkeys’ “Four Out Of Five” had major gains last week.  Watch Dennis Lloyd’s “Nevermind” as it is getting interest.  Lund clients receive weekly music research information on current music plus regular updates on the best-testing recurrent and gold titles.

Would you like a best-researched music library list for your format?  Email John Lund.

Lund Trend Watch:

Nothing Exceeds Radio’s Reach

numberone118.pngRadio reaches more consumers each week than any other medium, confirms a recent Nielsen report.  When looking at 18+ consumers in the US:

+   AM/FM radio reaches 228.5 million (93% of US population)
+   TV (including live, DVR and time-shifted) reaches 216.5 million
+   Apps/the web on a smartphone reach 203.8 million
+   Video on a smartphone reaches 127.6 million
+   Streaming audio reaches 35.7 million
+   And podcasts reach 21.9 million

Radio’s reach is #1 and far outstrips any other audio medium.

Is Cord-Cutting Slowing?

slingtv18.jpgThe news may not be all bad for cable TV providers.  Although traditional cable, satellite or telco TV service subscribed households fell by 0.8% in the first quarter of 2018, a report by Kagan (a division of S&P Global Market Intelligence) shows a glimmer of hope: streaming bundles.  When streaming services like Sling TV and DirecTV (bundled with Dish Network and DirecTV respectively) are added on, nearly one million households are added back to the subscriber numbers.  That’s almost half of those lost.  A report by Nielsen also provides some good news for TV: a majority of households still watch at least some traditional TV each week!

Attention State Broadcast Conventions

What is the status of Radio in 2018 from a digital, listener, social and commercial perspective – and what’s the future?  This is the hot topic that radio managers and programmers want to know.  John Lund’s new audio and visual presentation details the state of radio today with ways to make stations better equipped to handle our digital age, plus a format clinic for music and News-Talk stations, talent development, and proven ways to increase audience.  Contact John Lund for availability and info.  

Programmer’s Planner:
Here is a list of actions this week for the pro-active program director:

Today, 5/23
Coach all full-time talents today.
The CMT Music Awards air in two weeks (June 6).  Country group Little Big Town is set to host. has details; listeners can visit the site to vote for their favorite artists.
As the final episodes of fall/spring television shows air, summer TV series begin their premieres this and the following weeks.

Thurs., 5/24
rednose18.pngSpring diary ratings week #9 begins. Start first week of the June PPM.
Update imaging for all promotions and contests – and spike them with sizzle!
TV Special – Red Nose Day’s variety special airs on NBC.

Fri., 5/25
Review local news.  Is it appropriate?
Be sure the station is as promotionally active in all weeks of the sweep as it was on day one.
Explore ways to make the station sound loud and clear, anticipate engineering problems; offer solutions.
soloposter18.pngMemorial Day Weekend – the unofficial but traditional start of summer – starts today.  Visibility should be at an all-time high.
Movie Premiere – Solo: A Star Wars Story.

Sat.-Sun., 5/26-27
This weekend is one of the biggest of the year.  Sound better and more locally involved than your competition.
Indy 500 is Sunday.

Mon., 5/28
memorialday18.jpgMemorial Day.
Create a plan to work with program staff on individual areas of accountability (including air shift and other responsibilities).
TV Premieres – The newest season of The Bachelorette begins airing on ABC.  HBO has documentary John McCain: For Whom The Bell Tolls.

Tues., 5/29
Today’s programming meeting…  Father’s Day is in less than three weeks (6/17).  What promotion or benchmark will make your station special?
Update your station’s website.  Does it have a “summer fun” feel?  Check the “likes” on your Facebook posts.  What type of posts do listeners “like” and comment on most often?  Use this mini-research to help plan future posts.
TV Premieres – America’s Got Talent returns on NBC, along with the second season of World of Dance.  Animal Kingdom begins its third season on TNT.  Beat Shazam and the rebooted Love Connection are each back on Fox for a second season

Thanks for reading
The Lund Letter
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About the Lund Media Group:

For over 20 years, the Lund Media Group has provided programming, music consulting, operational guidance, and research to commercial and public broadcaststations throughout North America and overseas. Whether you program all sports, all tjclforLL.pngalk, or all music, the Lund Goal is to help stations get more listeners and keep them listening longer. The Lund Consultants are a multi-format custom programming and management consultancy. 

all John Lund for more information about how the Lund Media Group can help your stations achieve more listeners, higher ratings, and more revenue.
Phone: 650-692-7777.