12 Aug Wednesday, August 7, 2019
This Week in The Lund Letter:
> Enticing ways to change things up
> The Fox Rocks Flint
> Kickstart your programming with something special
> Make morning listening forced listening
> Digital vs. print again… plus other Trends
Lund Fall Strategy: Refresh Your Brand
Successful stations tweak the programming occasionally to remain connected to their core audience and make it exciting to entice new cume. With the fall rating sweep upcoming, consider ways to energize your station.
> Add a new member to the morning show or a new talent in another shift.
> Create a new daily benchmark for the morning show, or enhance a bit that the show has done for years.
> Create a new merchandizing tool – like a station mascot outfit to wear at remotes and appearances.
> Promote a new hat or T-shirt to give away at remotes. Make it topical. Look at the success of Rush Limbaugh’s Betsy Ross flag T-shirt in response to Nike pulling their Betsy Ross flag sneakers.
> Create special imaging for each daypart – driving to work, listening at work, driving home, relaxing at home, being out on the weekend, etc.
> Like a baseball manager with their line-up card, you should change your category positions on your music clocks but keep the same sequencing. It can be simply done by just rotating one quarter hour. Instead of starting with song 1, you start the hour with song 4 and end the hour with songs 1-2-3.
What have you done to refresh and energize your brand? Email John Lund and we’ll include them next week.
#1 in Flint
Congratulations Lund Media client Krol Communications and Classic Rock WRSR-FM, Flint.
103.9 the Fox is now rated #1 Men 25-54 – doubling its audience share fall to spring. WRSR is #2 Persons 25-54, growing 50% over fall.
Lund Report: Sounding Special
How do you spice up the sound of your station? Create special programming for a day or weekend which is consistent with your brand and embraces topicality. Examples:
+ A Classic Hits station on a President’s Day weekend played music each hour from a former President’s time in office e.g. “Reagan Years.”
+ A Classic Rock station for the opening of professional hockey season did a “Hat Trick Weekend” playing three in a row by a core artist.
+ In San Francisco, a Classic Rock station played “Nine in a Row” every hour over the weekend during 49er football.
+ On Labor Day weekend, AC and Classic Hits stations stage a Labor of Love Weekend.
+ Classic Rock WMGK in Philadelphia flipped its on-air music format to exclusively play Rolling Stones songs with the new moniker and call letters “102.9MCK – All Stones All the Time” in advance of the Stones concert there in July.
+ A CHR station may play Ariana Grande every hour over the weekend to give away tickets to a local Ariana Grande concert.
+ On Halloween, Classic Hits stations can feature Halloween’s Haunted Hits: ghoulish songs and scary looking artists.
+ Also this fall, Gold-based formats can have a “Turn Back Time” weekend when Daylight Saving Time ends, “Elect Your Classic Hits Weekend” for election day, “Classic Hits in Uniform” on Veterans Day, and the “World Series of Rock and Roll” for the end of baseball season.
Your Music Software needs a check-up!
Playing the right songs and managing your music software are vital to your station’s success. Lund Media provides a comprehensive playlist review and software tune-up. Are you playing the top researched music in the rotation? We can help tune your station for fall. For a comprehensive music software analysis and tune-up, email John Lund.
And if you just need a best-researched “safe list” for your format, we have that also.