19 Aug Wednesday, August 14, 2019
This Week in The Lund Letter:
> Spice up your sound this fall
> Over-prep and edit in the morning
> “Name That Noise” bolsters cume
> Politics a Turn-Off on social media?
> It’s not me, it’s we… plus other Trends
Lund Fall Strategy: Refresh Your Brand, Part II
Stations need an occasional shot of adrenaline to spike listenership and energize the sound. Continued from last week, here are more ways to spark your audience this fall:
+ Conduct a brainstorming session with your staff to look for new ideas, promotions and topical prizes for fall. What could we do to create talk and tune-in – something that we’ve never done before?
+ Create a new contest or promotion for fall – one that you haven’t done in a year or two (and sell it to a new client).
+ Change up the music rotations so songs come up in a different order. For the first month of the fall sweep in some formats, drop all Secondaries and just play the Powers.
+ Refresh your imaging. Add a second voice – like a female added to your male voice (depending on format). Add creative imaging so you’re not just saying the station name and slogan between songs.
+ Is your imaging voice heard more often in a day than your air talents? Cut your dependence on produced imaging and have the on-air talent talk between songs more often. They can do a liner, talk briefly about a local event, intro an artist, or talk about the weather (it’s hot!). Help the talent sound live and local.
What do you do to spike attention and freshen up your sound? Email John Lund and we’ll have more ideas next week.
Fresh Imaging Liners
Don’t allow your imaging to sound stale. Get new creative imaging liners to perk up your station sound. Order the Lund library of liner scripts that you need …
> 200 Fun Imaging liners (for all music formats)
> 200 At-Work Listening liners (all formats)
> 200 liners for News-Talk stations
Refresh your programming sound!
20% off sale price – Now just $39.95 for each liner library. Use the links below to order and we’ll email your scripts immediately.
These sweepers will sound great on your station!