This Week in The Lund Letter: > Turning trivia into teases > Fajitas marketing sizzle > Capitalize on HBO’s #1 show > Amazon Music’s #1 and other media trends Lund Programming Clinic: The Art of the Tease The two driving forces in generating higher ratings is increasing cume and building time spent listening. An air...
This Week in The Lund Letter: > Tomorrow is the big day! > Efficient marketing of your station > The science of music scheduling > The news desert and other media trends D-Day is Upon Us! Tomorrow is March 28, the first day of the Nielsen spring diary ratings sweep. It is also the first...
This Week in The Lund Letter: > Use scheduling to increase listening regularity > You’ve got your promotion budget – now what? > Screening sales promotions for effectiveness > Advertising versus cost and other media trends Lund Programming Clinic: Build Listener Regularity Radio regularity has nothing to do with Metamucil. Rather, it’s all about TSL. ...
This Week in The Lund Letter: > The essentials for ratings > What Dr. Pepper has to do with listening occasions > Tempo and your music scheduling > The death of newspapers and other media trends Lund Programming Clinic 2019: Your Ratings Tool Kit Generating good ratings – whether metered, diary, telephone or Internet –...
This Week in The Lund Letter: > Can listeners tell you are local? > How to SELL not SAY your station name > Hearing news on smart speakers and other media trends Lund Management Memo: The Opportunity of Localization Local content – it’s what differentiates a great station from others who program syndicated...
This Week in The Lund Letter: > Choose news stories carefully > “Hey, great job!” > More listening occasions and targeting your P1s > Eye Tracking TV commercials and the latest media trends Lund News Room: Radio News Story Selection and Sequence Matter In today’s world of social media, many members of your audience derive their...
This Week in The Lund Letter: > Is your imaging on track? > Ratings 2019 > What’s in it for the listeners? Tell them! > An 800 lb. gorilla named Amazon and the latest media trends Lund Management Memo: How’s Your Imaging Plan? You have a station voice, you have a positioning statement, you identify your...
This Week in The Lund Letter: > Radio dominates audio – let’s keep it that way > Packeting in your music software > Are you prepared for the spring ratings sweep? > The strength of the New York Times and the latest media trends Lund Programming Clinic: Keeping Radio On Top People ask us…So what does...
his Week in The Lund Letter: > Play by play to start the day > How to be #1 by Coach Lombardi > Improving ratings and the Big Event > Programming to Generation Z and the latest media trends Lund Morning Show Master Class: How Play By Play Sports Applies Sunday night’s Super Bowl was...
This Week in The Lund Letter: > Increase brand loyalty with consistency > Does your branding make the grade? > The best imaging tips > Facebook to monopolize messaging and the latest media trends Lund Management Memo: Building Your Brand - Categories & Clocks Brand loyalty is achieved by securing your listeners’ trust in your...