The Lund Letter

This Week in The Lund Letter:   >   Set your imaging goals >   Get into content fast >   Rethink network news >   And the latest media trends Lund Management Alert: Creating An Imaging Plan  Last week you read about the human connection of laughter and the importance of fun and funny imaging.  In addition to humor,...

This Week in The Lund Letter:   >   Nothing reaches listeners quite like humor >   Update your station’s message >   News-Talk’s huge attraction >   And the latest media trends Lund Management Alert: Add Humor To Your Imaging  You have likely watched the battle of the auto insurance company commercials between Geico and Progressive on television and...

This Week in The Lund Letter:   >   Take care of your core >   Tease and Please >   And the latest media trends Lund Management Alert: Building Audience  The fall rating sweep begins in 8 days.  While programmers are immersed in budgeting for your marketing plan (billboards, television, social media, direct mail, etc.), don’t...

This Week in The Lund Letter:   >   Repetition, repetition, repetition >   Stretching your music library >   Selling the station name often >   And the latest media trends Lund Management Alert: Radio Myth – Repetition Is Bad  Fox News Channel has led cable news as the #1 network for over 50 months, but last week MSNBC...

This Week in The Lund Letter:   >   Terrestrial and Digital Media Today >   Building TSL and setting listening appointments >   Better music scheduling rules >   And the latest media trends Lund Management Alert: Changing Consumer Media Habits  Radio and TV stations have many challenges in the digital universe since there are many media options available...

This Week in The Lund Letter:   >   Sexy promos >   Debug your music clocks >   Fall ratings countdown >   And the latest media trends Lund Management Alert: Making Your Promos More Effective  The All-Access job ads often say, “No liner card readers.”  So what’s an air talent to do?  Merely reading the promo verbatim is...

This Week in The Lund Letter:   >   Programming for Market Managers >   Music software tune-up >   Radio’s top mainstream formats >   And the latest media trends Lund Management Alert: What Every General Manager Should Know About Programming  Congratulations! You have just been appointed Market Manager for a cluster of radio stations.  You have experienced program...

This Week in The Lund Letter:   >   Format clock architecture >   Social media preferences of teens >   And the latest media trends Lund Programming Clinic: Building The Perfect Music Clock  Like a baseball manager drawing their line-up card, or a restaurant owner planning their menu, creating format clocks for your radio station requires...

This Week in The Lund Letter:   >   Talent coaching >   Choose your news >   Reaching Generation Z >   And the latest media trends Lund Management Alert: Coaching for Improved Performance  To many air talents, a meeting with the program director to go over their airwork is as dreaded as a root canal.  This is pure...

This Week in The Lund Letter:   >   News for younger demos >   Learning from stand-up comedy >   The power of podcasting >   Back-To-School time is here again >   And the latest media trends Lund News Room: Attracting A Younger News Audience With Music 37% of US adults often get news on local TV stations; it’s 26% for...

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