Author: The Lund Consultants, Inc

Radio is THE audio medium.  Understandably, the first thing we broadcasters think about is how we sound yet our external marketing is almost all visual.  Nowhere is this visual presence more powerful than on social media.  When listeners follow your station on Facebook, what are...

The lead-off hitter in baseball is critical to the success of the team.  In fact, the lead-off hitter in every inning is critical.   Likewise, in track and field and swimming relays, the lead athlete’s performance is crucial.  For journalists, the “lead story” is vital in...

Hundreds of Lund Letter readers participated in our music scheduling survey, including readers from the US, Canada, and some overseas. The results show the task of selecting music is challenging – and all stations are looking for improvement in this important task. We thank our...

Your home or office radio is being replaced by Amazon’s Echo devices with their Alexa app, and it may be a more convenient way to hear radio. Their use for home entertainment is growing rapidly, and you’ll want your radio station represented there. You may...

Fall Promotions Guide Stimulate your listeners. Add excitement while the fall ratings are still in the making. And add new revenue to your station while you’re at it. The Fall Promotions Guide is filled with over 100 topical promotions geared to the fourth quarter from Back...

The 3 M's are essential to winning the radio battle: 1. Music – Have a tight list of well research music 2. Mornings – Have the best morning show in the market 3. Marketing – Market externally to get new cume, and market internally to extend TSL You need...

Lund Media is the pioneer in creating Contemporary News Bumpers for TV news and News-Talk Radio stations. If your goal is to make the local TV news sound contemporary and more relatable, utilize Lund Media’s contemporary music “bumpers” when going into commercial breaks. We have...

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