Author: The Lund Consultants, Inc

This Week in The Lund Letter:   >   Vitamin “C” for mornings >   Doing Christmas music right >   Christmas music stunt >   Regional holiday habits and the latest media trends Lund Programming Clinic: The Six C’s to Stronger Mornings Mornings are special.  Building an audience that stays through the show and comes back every day is...

This Week in The Lund Letter:   >   Don’t just go with it, create it >   When not to tease >   Holiday spending and the latest media trends Lund Programming Clinic: Programming “Flow” Successful radio stations project a forward, posi¬tive motion that expands TSL.   The station flows with continuous momentum even when there is...

This Week in The Lund Letter:   >   Don’t be a turkey; perfect your holiday music >   When to rebel against your music scheduling rules >   Better morning prep >   The wealth of Baby Boomers and the latest media trends Happy Thanksgiving - 50% Off Black Friday Sale Buy 7 of Lund Media’s most popular guides...

This Week in The Lund Letter:   >   What’s trending with listeners >   Storytelling >   Weather forecasts >   Ratings in your car and the latest media trends Lund Management Memo: Listen To Your Audience In the aftermath of the election this past week, winning candidates credited canvassing their constituents and addressing the issues they are concerned...

This Week in The Lund Letter:   >   Grab attention with great storytelling >   Are you airing the right content? >   Don’t bore listeners; make imaging sparkle >   Spotify shows huge growth and the latest media trends Lund Programming Clinic: Use Storytelling To Enhance Your Stopsets At the Indiana Broadcasters convention last week (where I was...

  This Week in The Lund Letter:   >   Staff passion creates winners >   Enhance your morning show >   Creating great imaging >   Amazon’s amazing reach and the latest media trends Lund Programming Clinic: Put Passion Into Your Presentation Watching the World Series, you observe the intensity and passion of the players on the Boston Red Sox...

This Week in The Lund Letter:   >   The music connection >   The highest-audience daypart >   Podcasting and the latest media trends Lund Management Memo: Connecting to the Music  Do your talents sound passionate about the songs they play?  They should!  By connecting to the music with enthusiasm and engaging the audience with interesting...

This Week in The Lund Letter:   >   Easiest path to more audience >   Tactics for winning at work >   Morning show magic >   Short commercials and the latest media trends Lund Management Memo: You Have 10 Minutes!  That is how long the average radio listener listens to a station.  After ten minutes, they may tune...

This Week in The Lund Letter:   >   Top formats for listening at work >   Executing Morning Show Benchmarks >   Make Your Website a Marketing Weapon >   America’s most trusted news source and the latest media trends Lund Programming Clinic: Listening At Work  The longest ratings daypart is neither the midday nor evening daypart, but the...

This Week in The Lund Letter:   >   Entice listeners to keep listening >   Find the deeper story >   And the latest media trends Lund Programming Clinic: The Art of the Tease  What are the top two ways to increase audience and ratings? 1.   Get listeners to listen longer; and...

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