Author: The Lund Consultants, Inc

Hundreds of Lund Letter readers participated in our music scheduling survey, including readers from the US, Canada, and some overseas. The results show the task of selecting music is challenging – and all stations are looking for improvement in this important task. We thank our...

Each year, Forbes and Brand Finance consulting firm release their list of most powerful brands. The measurement involves a mix of consumer surveys, marketing budgets, and the companies’ profit margins and prices. Just two years ago, Apple, Facebook, Toyota, and Samsung made the...

Your home or office radio is being replaced by Amazon’s Echo devices with their Alexa app, and it may be a more convenient way to hear radio. Their use for home entertainment is growing rapidly, and you’ll want your radio station represented there. You may...

Fall Promotions Guide Stimulate your listeners. Add excitement while the fall ratings are still in the making. And add new revenue to your station while you’re at it. The Fall Promotions Guide is filled with over 100 topical promotions geared to the fourth quarter from Back...

The 3 M's are essential to winning the radio battle: 1. Music – Have a tight list of well research music 2. Mornings – Have the best morning show in the market 3. Marketing – Market externally to get new cume, and market internally to extend TSL You need...

Lund Media is the pioneer in creating Contemporary News Bumpers for TV news and News-Talk Radio stations. If your goal is to make the local TV news sound contemporary and more relatable, utilize Lund Media’s contemporary music “bumpers” when going into commercial breaks. We have...

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