Author: The Lund Consultants, Inc

This Week in The Lund Letter:   >   Is your imaging on track? >   Ratings 2019 >   What’s in it for the listeners? Tell them! >   An 800 lb. gorilla named Amazon and the latest media trends Lund Management Memo: How’s Your Imaging Plan? You have a station voice, you have a positioning statement, you identify your...

  This Week in The Lund Letter:   >   Radio dominates audio – let’s keep it that way >   Packeting in your music software >   Are you prepared for the spring ratings sweep? >   The strength of the New York Times and the latest media trends Lund Programming Clinic: Keeping Radio On Top People ask us…So what does...

his Week in The Lund Letter:   >   Play by play to start the day >   How to be #1 by Coach Lombardi >   Improving ratings and the Big Event >   Programming to Generation Z and the latest media trends Lund Morning Show Master Class: How Play By Play Sports Applies Sunday night’s Super Bowl was...

This Week in The Lund Letter:   >   Increase brand loyalty with consistency >   Does your branding make the grade? >   The best imaging tips >   Facebook to monopolize messaging and the latest media trends Lund Management Memo: Building Your Brand - Categories & Clocks Brand loyalty is achieved by securing your listeners’ trust in your...

This Week in The Lund Letter:   >   Help listeners set appointments >   Are the fish biting? >   The best strategies to expand TSL >   Radio rules the road and the latest media trends Lund Programming Clinic: Appointment Listening The audience you have is the audience you grow.  Focus on growing more listening from your present...

This Week in The Lund Letter:   >   Why the AC format is growing >   How eyes and ears get their news >   Listeners want payoffs and portability >   Increasing ad budgets in 2019 and the latest media trends Lund Management Memo: Adult Contemporary Looking Very Healthy Adult Contemporary is growing in popularity after several years...

This Week in The Lund Letter:   >   No more, “That song always plays at this time!” >   Start the year fresh-sounding >   Gaining tune-in and expanding TSL >   Radio’s great ROI and the latest media trends Lund Management Memo: Fixing Same Song Same Time Every Day Groundhog Day is February 2.  In the classic comedy...

  This Week in The Lund Letter:  >   Balance your morning clock>   Announcer clichés and crutches>   Voice inflection>   Top news sources and the latest media trendsToday’s issue is our last for 2018.  Our next issue will be published on January 9, 2019.  We wish our more than 10,000 readers of the Lund...

This Week in The Lund Letter:   >   Connecting one 2 one >   America’s top formats >   A rosy holiday outlook and the latest media trends Lund Programming Clinic: Announcer Clichés Speak to one listener at a time; thus, speak to the listener as if you are having a conversation with a friend, a...

This Week in The Lund Letter:   >   Vitamin “C” for mornings >   Doing Christmas music right >   Christmas music stunt >   Regional holiday habits and the latest media trends Lund Programming Clinic: The Six C’s to Stronger Mornings Mornings are special.  Building an audience that stays through the show and comes back every day is...

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